ppING Bank N.V. is looking for a Content Marketing Specialist /ph3Activities /h3pAs Content Marketing Specialist, you will define and execute our web optimization strategy, blending CMS landing page build expertise with analytics-driven experimentation to maximize conversion across the funnel.
/ppYou will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
/ppYou combine strategic vision with hands-on action: you know how to push for quick wins while also laying the foundation for long-term structural growth.
/ph3Responsibilities /h3ulliOwn the build and continuous optimization of our landing pages and website /liliDesign and implement A/B test variants - from wireframe to live page - working hands-on in our CMS and HTML/CSS /liliCollaborate closely with our Analytics team to shape and prioritize a shared testing roadmap, combining data insights with hands-on UX and build expertise.
/liliSupport the rollout of AI-driven content optimization tools and manage ongoing configuration and monitoring once live /liliEnsure pages are built with solid UX foundations – page speed, mobile responsiveness, accessibility – and correct implementation of tracking /tagging for conversion measurement /liliOwn the asset reusability strategy throughout the channels served by the CMS /liliPartner with Paid Media expert to align landing pages with campaign intent and traffic source /liliPartner with the SEO Expert to ensure pages are built following SEO best practices (site structure, markup, page performance) /liliWork closely with key stakeholders across product,



sales and brand to drive impact /li /ulh3Required skills /h3pExperience of at least 5 in the role /ppAbility to manage critical situations through good decision-making skills /ppDegree in field Digital Marketing, Statistics, Economics, Engineering /ppKnowledge of the English language /ppKnowledge of the following software: Figma, WordPress /ph3Contract offer /h3pbWorking hours: /b Full time (37 hours per week) /ppbApplicable Collective Labour Agreement: /b National Collective Labour Agreement for employees in the credit sector (NCLA) /ppbAnnual base salary starting from: /b ******€ /ppbVariable remuneration: /b in line with the applicable remuneration policies(with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance) /ppOur compensation approach is built on objective, gender-neutral criteria aligned with the role's core requirements.
That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.
/ph3The benefits of joining ING /h3pIn addition to being a part of a great team, working in a fun and innovative environment, we offer:



/pulliFlexible Smart Working /liliCompetitive base salaries and performance-based bonuses /liliMeal vouchers and corporate restaurant and bar /liliHealth insurance and Accident insurance /liliPension fund and welfare plan /liliDiverse cultures Innovative mindsets /liliInternational Environnent and Talent Program /liliCommitment to sustainability /liliLots of training development opportunities to help you grow /liliLots of moments dedicated to physical and mental well-being /liliA special day off when it is your birthday: we call it #doyourbirthday!
/liliAnd of course, we can't forget free water coffee at the office!
/li /ulh3About ING /h3pING offers many opportunities to build a diverse and rewarding career.
You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible lavoro da remoto model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.
Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people's potential.
We don't judge, coach or to tell people how to live their lives.
We empower people and businesses to realize their own vision for a better future.
/pp#doyourthing is our brand direction with us each and every day.
It is how we articulate our purpose and our promise to make banking frictionless to the world.
/pp'do your thing' is about people being free to live the life they want to live, knowing that they will make their world a little better for it.
/ppDo you think you are "a step ahead"?
/ph3Our Commitment /h3pDiversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
/p /p #J-*****-Ljbffr

📌 Content Marketing Specialist (Milano)
🏢 ING ITALIA
📍 Milano