ppBerco is a global leader in undercarriage solutions, supporting heavy machinery across the mining, construction, agriculture, and forestry industries.
/p pThrough its bAftermarket /b division, Berco delivers a comprehensive range of high-quality undercarriage components and replacement solutions designed to maximize machine uptime, performance, and reliability in the most demanding environments.
/p pWith over a century of expertise and a global network of dealers and service partners in more than 100 countries, Berco provides trusted support and innovative solutions to customers worldwide.
/p pFor more information about Berco, please visit /p h3What we are looking for /h3 pWe are looking for a motivated and proactive bDigital Marketing Communication Specialist /b to join our Marketing team.
/p pThe candidate will play an active role in supporting the execution of marketing and communication initiatives, contributing to the growth and visibility of the Berco brand across both digital and offline channels.
The role combines digital marketing, communication, event support and marketing operations, offering exposure to a wide range of projects in an international B2B environment.
/p pBeyond executing assigned activities, we are looking for someone who takes ownership of their responsibilities, proactively identifies opportunities for improvement and contributes with ideas, enthusiasm and a collaborative mindset.
The ideal candidate is eager to learn, enjoys working in a dynamic environment and is committed to delivering high-quality results while building strong relationships with internal stakeholders and external partners.




/p h3Key Responsibilities /h3 h3Digital Marketing Communication /h3 ul liManage the day-to-day execution of the company's social media channels (LinkedIn, Instagram, Facebook and YouTube), ensuring consistent and engaging communication.
/li liSupport the creation, scheduling and performance monitoring of email marketing campaigns and newsletters.
/li liManage and maintain contact databases, audience segmentation and mailing lists.
/li liMonitor and analyse digital marketing performance, preparing regular reports and actionable insights for continuous improvement.
/li liSupport the creation of marketing presentations and communication materials while ensuring brand consistency across all touchpoints.
/li liAct as a key point of contact for dealers regarding marketing materials, promotional initiatives and communication requests.
/li liCoordinate the management of promotional merchandise, including stock monitoring, new orders and shipments.
/li liCollaborate closely with Sales, Product Management, Customer Service and HR on cross-functional marketing initiatives.
/li /ul h3Events Marketing Operations /h3 ul liSupport the planning and execution of trade shows, customer events, dealer meetings and company visits.
/li liCoordinate suppliers, promotional materials, logistics and operational activities related to marketing events.
/li liManage purchase requests (ODA) and marketing-related orders through SAP.




/li liSupport the coordination of office services related to the Marketing department, including meeting rooms, catering, office supplies and visitor arrangements.
/li /ul h3Requirements /h3 ul li2+ years of experience in Marketing, Digital Marketing or Communication.
/li liExcellent written and spoken English.
/li liExperience managing corporate social media channels and digital communication.
/li liFamiliarity with email marketing platforms (e.g. Mailchimp, HubSpot or similar).
/li liStrong analytical mindset with experience preparing reports and monitoring KPIs.
/li liGood knowledge of Microsoft Excel (including Pivot Tables and charts) and PowerPoint.
/li liKnowledge of SAP is considered an advantage; willingness to learn is essential.
/li liExperience with Canva, Photoshop or similar graphic design tools is a plus.
/li /ul h3What We Are Looking For /h3 pThe ideal candidate is someone who: /p ul liTakes ownership of their work and follows through on commitments.
/li liDemonstrates initiative and proactively identifies opportunities to improve processes, communication and ways of working.
/li liIs highly organised, detail-oriented and able to manage multiple priorities simultaneously.
/li liEnjoys balancing creative activities with operational responsibilities.
/li liIs collaborative, approachable and comfortable building relationships with colleagues, dealers and external partners.
/li liBrings a positive attitude, energy and a solution-oriented mindset to everyday challenges.
/li liIs eager to learn, continuously develop new skills and actively contribute to the growth of the Marketing Communication function and the Berco brand.
/li /ul /p #J-*****-Ljbffr

📌 Digital Marketing & Communications Specialist (Bologna)
🏢 Berco
📍 Bologna