The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. We are a team of more than **** employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.At Salewa we are looking for a PR & Communications Senior Specialist who will drive PR and communications activities to strengthen Salewa's visibility and relevance across outdoor, sport, lifestyle, fashion and digital media. You will develop compelling stories, build strong media and partner relationships, and identify new opportunities to amplify the brand.Working closely with Marketing, Brand, Product, Digital and regional teams, this role will lead communications initiatives across product launches, campaigns, athletes, creators, events and partnerships, bringing a proactive, entrepreneurial and commercially minded approach to the role.Tasks & ResponsibilitiesDevelop and execute global PR and communications strategies aligned with Salewa's brand and business prioritiesIdentify and proactively pursue opportunities to increase Salewa's visibility and relevance across outdoor, sport, lifestyle, fashion and digital mediaBuild and maintain strong relationships with journalists, editors, creators, athletes, opinion leaders and relevant partnersDevelop compelling stories and communication angles around products, innovation, mountain culture,



athletes, sustainability, design and the Salewa brandLead seasonal PR activities, including product launches, press releases, media kits, product seeding, storytelling and campaign amplification across key marketsCreate and activate new PR formats, partnerships, events and community experiences that generate visibility and engagement for the brandCoordinate paid, earned and owned media opportunities with Marketing, regional teams and external partners, including media evaluation and negotiationMonitor trends, communities, cultural conversations and emerging platforms, translating insights into relevant communication opportunities for SalewaWork closely with regional Marketing teams and PR agencies to deliver global priorities locally, manage agency activities and consolidate market insights, learnings and media coverageMonitor PR performance and media impact, sharing insights and recommendations to continuously improve Salewa's communications activitiesProfileBachelor's degree in Communication, Marketing or a related field5+ years of experience in PR, Communications, Brand Marketing or Media Relations, preferably within outdoor, sporting goods, lifestyle,



fashion or premium consumer brandsStrong understanding of the media landscape across outdoor, sport, lifestyle, fashion and digital mediaProven experience working with PR agencies, journalists, editors, creators, athletes and external partnersExcellent storytelling and communication skills, with a strong instinct for relevant and newsworthy contentCommercial mindset, with experience managing external partners and negotiating media or partnership opportunitiesProactive and entrepreneurial approach, with the ability to identify opportunities, take ownership and turn ideas into actionStrong organizational and project management skills, combined with the ability to collaborate effectively across functions and marketsPassion for mountain sports and outdoor cultureFluent in English; Italian and/or German skills are a plusWorkplace: Bolzano, ItalyAnnual Gross Base Salary Range: *************** + additional target premio of 5-10% of base salaryCompensation for this role is based on skills, experience, qualifications, and job-related responsibilities. We are committed to fair and equitable compensation practices. Pay decisions are made consistently across comparable roles and career levels, supporting our commitment to equal pay for substantially similar work. If your experience and capabilities exceed the requirements outlined in the job description, we encourage you to apply. We are open to discussing a compensation package that appropriately reflects the value you can bring to the role.If you are interested to work in a challenging, international and dynamic environment then apply now!

📌 Pr & Media Senior Specialist (Bolzano)
🏢 OBERALP
📍 Bolzano