Job Family Group:
Marketing Group
Job Description:
The Marketing Activation Specialist will work closely with the Product, Brand and Comms, Customer and channel, Offer Development and Sales teams to deliver the activation plan for the portfolio. The role will support execution of marketing programmes to support the delivery of volume, turnover, gross margin and market share targets.
- The role will support the execution and deployment of marketing programmes in the designated geographies and lead workstreams within the programmes
- Work closely with Customer and Channel, Product, Brand & Communications, Offer development and Sales teams to adapt and deploy programmes and offers within the market
- Support development of the marketing activation plans for Italy and contribute actively on the development of European initiatives
- Deploy activation programmes customized to the target in the designated geography across channels / market space
- Support tactical marketing interventions within the designated geography
- Support MCO strategic initiatives related to route to market such as SuperShop project, or specific MCO consumer promotions/initiatives
- Accountable for delivering on activation KPIs
- Tracking & monitoring the activation performance and sharing key KPI data
- Work with agencies and RTM partners to plan detailed activation modules
- Ensuring Safe & Compliant on ground activations
- Ensure activation is to budget (ASP / JAF where applicable) and is in full compliance with finance and NPR processes
- Manage the deployment of merchandise & collateral for on-ground activations
- Act as BP Contract Accountable Manager to ensure safe execution of the contracted work while applying the Working with Contractor process throughout
Education
- University degree in Marketing or related discipline or equivalent professional experience
Experience
- Demonstrated experience in marketing or sales, with minimum 2 years’ marketing experience
- Experience of working in com
📌 Marketing Activation Specialist – Italy (Milano)
🏢 BP
📍 Milano
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