We're looking for a Digital Manager for advertising company. Main focus on AUTOMOTIVE brand. The Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities. The role combines client-facing consulting, digital project governance and hands-on oversight of delivery across local and centrally managed platforms. Key responsibilities • Act as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements. • Coordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms. • Manage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up. • Coordinate cross-functional resources including Account, Creative, Copy, AEM, Development, CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders. • Assess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations. • Oversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance. • Use quantitative and qualitative insights to identify experience gaps,



content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives. • Support the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints. • Prepare client-facing audits, presentations, recommendations, status updates and decision documents, proactively managing risks, open points and escalations. Tools and platforms • Adobe Experience Manager (AEM), including page and component workflows • Digital Content Management (DCM) tools • Dynamic Yield for personalization and CRO collaboration • GA4, Adobe Analytics and Contentsquare for website and experience analysis • Microsoft 365 and project-management / ticketing tools such as Jira, Confluence or equivalent Experience and qualifications • 5 years of experience in digital strategy, website management, digital project management or digital consulting, preferably in an agency or complex international environment. • Strong understanding of website strategy, content operations, customer journeys, digital campaigns, CRM integration, CRO, analytics, accessibility and SEO. • Experience coordinating multi-disciplinary teams and managing several concurrent workstreams with changing priorities. • Confidence in client-facing communication, workshop facilitation, presentation and stakeholder management. • Working knowledge of AEM-based ecosystems and data-informed optimization tools. • Fluent written and spoken English; automotive, mobility or e-commerce experience is a strong advantage.

📌 Digital Manager (Milano)
🏢 Randstad Professional Italia
📍 Milano