Descrizione dell’offerta di lavoro

Sta pensando di candidarsi per questo lavoro? Verifichi tutti i dettagli nella descrizione e poi faccia clic su "Candidati".

The Product Area Lead Digital Sales will build and lead the digital sales engine for ING Italy. This is a newly created leadership role, responsible for driving customer acquisition, conversion, and incremental revenue across all digital channels. You will define the end‑to‑end digital sales strategy, partnering closely with Brand, Marketing&Comms;, Product Areas, Data & Analytics, and Customer Interactions. Your mission: turn growth opportunities into measurable commercial impact.

Key Responsibilities

-

- Set and own ING Italy’s digital sales objectives in alignment with Retail and Growth Tribe priorities.

- Develop digital sales strategies for priority product portfolios (e.g., Lending, Payments, Daily Banking, Investments).

- Drive end‑to‑end optimisation of the customer journey, from lead generation to conversion.

- Ensure continuous uplift in acquisition, conversion, cross‑sell, and revenue KPIs.

- Lead always‑on optimisation of digital sales funnels through content, journey improvements, and UX enhancements.

- Improve SEO/SEM performance and digital discoverability through content, messaging, and testing frameworks.

- Drive strong experimentation culture: A/B testing, multivariate experimentation, rapid prototyping.

- Build reporting and measurement frameworks (Adobe Analytics or equivalent), including tagging, attribution, and dashboarding.

- Manage commercial budgets and ensure strong ROI.

- Build and lead a multidisciplinary Digital Sales squad.





- Foster close collaboration with Product Areas, Brand, Marketing&Comms;, Data, and Customer Interactions.

- Present recommendations, insights, and business cases to senior leadership.

- Shape the operating model between Product, Growth, Brand, Marketing&Comms;, and Digital to ensure clarity on roles and accountability.

Skills & Competencies

-

- Bachelor’s degree in Business, Marketing, Data/Analytics or a related field.

- Master’s degree or executive education in Digital Strategy, Growth or similar (preferred).

- 8–10+ years of experience in Digital Sales / Growth / Performance Marketing, ideally with leadership responsibility.

- Proven track record of delivering measurable commercial results in digital funnels.

- Strong expertise in digital analytics (Adobe Analytics, GA4), SEO/SEM, and experimentation (A/B testing).

- Experience improving UX / UI for mobile and web in close partnership with design teams.

- Ability to build and lead high‑performing, cross‑functional teams.

- Fluency in English; Italian is a strong plus.

- Experience in financial services, e‑commerce, fintech or high‑growth digital environments.

- Knowledge of predictive modelling, marketing mix modelling, or AI‑driven optimisation.





- Background in agile ways of working within Tribes/Squads.

Working conditions: Full Time, Permanent, Milan (hybrid)

About INGING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.

Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

Do you think you are "a step ahead"?

The benefits of joining ING

-

- Super flexible smart working

- Competitive base salaries and performance based bonuses

- Diverse cultures & Innovative mindsets

- International Environment

- Commitment to sustainability

- Lots of training development opportunities to help you grow

- Lots of moments dedicated to physical and mental well-being

- A special day off when it is your birthday: we call it #doyourbirthday!

- And of course we can’t forget: free water & coffee at the office! xysqume

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

SummaryLocation: MILANType: Tempo pieno

#J-18808-Ljbffr

📌 Product Area Lead Digital Sales (Milano)
🏢 Ing Banking
📍 Milano