Multilingual B2B Lead Generation & Content Marketing Specialist (open to “categorie protette”)
Location: Province of Naples, Italy
Company: Leading manufacturer of electrical components for industrial applications
Mission:
This role aims to assist the sales team and support their operations to achieve sales goals, positively impacting productivity, efficiency, effectiveness, and overall results (revenue and profit).
Summary:
The primary responsibility of this role is to support operations and utilise tools for process automation, focusing on generating leads through LinkedIn. Also, this role aims to increase the salesforce's efficiency and effectiveness through maintenance, optimisation, and support activities.
Responsibilities:
1. Lead Generation and Management:
a. Implement and support the process to move prospect/buyer personae through the funnel.
b. Define and execute lead generation programs to grow the pipeline of new clients and for customer growth (upsell. x-sell).
c. Conduct customer surveys in collaboration with product management and quality control/assurance.
d.



Support new product launches.
2. Outreach and Social Media:
a. Utilise LinkedIn automation for lead generation.
b. Provide and update contact lists for outbound call providers.
3. Content Creation:
a. Create online and offline graphics using tools like Canva.
b. Identify and generate the content to use for each buyer persona in each of the funnel’s stages.
4. Website Management:
a. Update and improve the company website for lead generation.
b. Ensure the website is up-to-date and optimised for SEO.
c. Use WordPress and liaise with developers/designers as needed.

5. Sales Effectiveness:
· Prepare and maintain up-to-date training and informational documents (presentations, brochures, elevator pitches, objection handling, case studies, etc.) for the sales force and outbound call providers.
6. Processes and Systems:
a) Manage ERP data (industry, groups, owner, process).
b) Liaise with external provi

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