At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. We are looking for a Senior Brand Programs & PR Specialist to support the execution of the Levi’s® brand and consumer strategy in Italy.
This role sits at the intersection of brand, PR, influencer marketing, and cultural engagement, with a strong focus on building and managing external relationships. You will help bring global brand priorities to life locally, create culturally relevant moments, and ensure Levi’s® maintains a strong and consistent presence across all consumer touchpoints - while supporting the internalization of PR and influencer activities.
This is a highly dynamic, hands-on role in a fast-evolving team, requiring both strong project management skills and an established external network across media, talent, and cultural stakeholders.
Brand & PR Execution
Support the delivery of the Levi’s® brand marketing strategy locally, aligned with Global and EU priorities
Develop and execute seasonal PR, influencer, and engagement plans to drive awareness and conversion
Partner with Channel Marketing to amplify campaigns across Retail, Wholesale, and E-commerce
PR, Influencer & External Relations
Build and manage relationships with press, stylists, influencers, and cultural stakeholders
Support the transition to an in-house PR model, leading direct conversations with media and partners
Contribute to talent mapping and influencer strategy, ensuring alignment with brand values and aesthetics
Prioritize and manage incoming requests (editorial, influencer, VIP) with strong business judgment
Events & Brand Experiences
Plan and execute consumer events and brand activations (e.g. festivals, Pride, Milano-based initiatives)
Coordinate end-to-end project management for activations, from concept to execution




Support showroom activities, including product placement, appointments, and stakeholder engagement
Operations & Planning
Support the definition and execution of the local marketing and content calendar
Manage agency relationships across PR, media, social, and creative
Contribute to A&P; budget tracking, forecasting, and reporting
Monitor performance of campaigns and events, supporting ROI analysis
5 years of experience in PR, communications, influencer marketing, or brand marketing, ideally within fashion, lifestyle, or a consumer-driven industry
Established network or exposure to media, PR agencies, influencers, or talent (agency background is a strong plus)
Strong understanding of Italian cultural landscape, media ecosystem, and youth-oriented consumers
Proven experience managing events, activations, or PR initiatives end-to-end
Excellent project management and organizational skills, with the ability to manage multiple priorities
Strong communication and stakeholder management skills (internal and external)
Data-aware and performance-driven mindset
Degree in Marketing, Communications, Journalism, or similar
This is a hybrid position based in our Milan office. You will be expected to be in the office minimum three days per week , though time in office may vary depending on business needs.
Where roles are advertised across multiple locations, local ranges will apply.
offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.
We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co.; TEMPO PIENO/PART TIME
Full time
Current LS&Co; Employees, apply via your Workday account.

📌 Brand Programs & PR Senior Specialist (fixed-term maternity cover) (Milano)
🏢 Levi Strauss
📍 Milano