ppAt bNaphora Games Group /b, we’re building more than games, we’re building a global team of ambitious, driven people who are hungry to learn, experiment, and raise the bar for the next generation of games. /ppWe collaborate openly, move fast, and challenge ourselves every day to build better, smarter, and faster. /ppOur goal is to create world‑class games that players around the globe love and remember. If you thrive in a high-performance, ownership‑driven environment and want to make a real impact, you’ll fit right in with us. /ph3Role Summary /h3pOwn and scale Naphora’s user acquisition across our mobile games. /ppYour objective is to drive profitable and sustainable player growth through paid acquisition, creative testing, ASO, and data‑driven optimization. /ppYou’ll manage campaigns and budgets across key acquisition channels, identify opportunities to improve performance, and work closely with Product to improve player quality, retention, monetization, and LTV. /ph3User Acquisition Growth /h3ulliDevelop and execute paid and organic acquisition strategies across multiple mobile games /liliManage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other relevant networks /liliOwn campaign budgets, bidding strategies, and performance optimization /liliScale acquisition while maintaining profitability and player quality /liliSupport global game launches and LiveOps marketing initiatives /li /ulh3Creative Testing ASO /h3ulliDefine and execute creative testing roadmaps /liliTest and optimize creatives to improve CPI, IPM, CTR, CVR, and ROAS /liliLead App Store Optimization (ASO)



initiatives to improve visibility and store conversion /liliPlan and execute creator and influencer acquisition campaigns /li /ulh3Analytics Optimization /h3ulliAnalyze campaign performance and turn data into actionable recommendations /liliTrack key acquisition, retention, monetization, and LTV metrics /liliBuild dashboards and performance reports for stakeholders /liliWork closely with Product to improve retention, monetization, and LTV /liliContinuously monitor competitors, industry trends, and new acquisition opportunities /li /ulh3Success Looks Like /h3ulliConsistently delivering profitable user growth /liliScaling both paid and organic acquisition /liliImproving acquisition efficiency while increasing player quality /liliRunning experiments quickly and using the results to make decisions /liliMaking decisions based on data rather than assumptions /li /ulh3Qualifications /h3ulli4+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing within mobile gaming /liliProven experience managing six- or seven-figure monthly UA budgets /liliHands‑on experience with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, and other major ad networks /liliStrong understanding of mobile attribution platforms such as AppsFlyer, Adjust, or Singular /liliExperience with ASO and store conversion optimization /liliStrong analytical skills with proficiency in Excel/Google Sheets and BI tools /liliStrong understanding of mobile gaming KPIs including CPI, IPM, CTR, CVR, ROAS, LTV, ARPDAU, retention, and payback /liliExperience designing and executing A/B tests /liliStrong communication and stakeholder management skills /liliFluent in English /li /ulpIf this role excites you and you’re ready to help shape the future of game development at Naphora, /p /p #J-18808-Ljbffr

📌 UA Manager (Italia)
🏢 Naphora Games Group
📍 Italia