Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world

ABOUT THE COMPANY:

Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant all-suite ships all-inclusive pricing worldwide itineraries and genuine hospitality All our ships feature spacious ocean-view suites with butler service and most include private verandas meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond Whether you want to gaze at icebergs or palm trees the choice is yours Our ships sail pole-to-pole to over 900 destinations on all seven continents leaving (almost) no part of coastline uncovered We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team

ROLE OVERVIEW:

The Senior Analyst Brand and Product Marketing (Partnerships) supports the planning activation coordination and performance measurement of Silversea's global brand partnerships portfolio Reporting to the Senior Director Brand Partnerships this role plays a critical part in executing partnership initiatives that support awareness guest engagement acquisition loyalty and broader brand and commercial objectives

Working closely with the Senior Director and cross-functional stakeholders the Senior Analyst helps translate partnership strategies into actionable activation plans experiences content programs events and guest-facing initiatives The role is responsible for managing day-to-day partnership operations activation timelines partner deliverables reporting budget tracking and stakeholder coordination to ensure seamless execution and exceptional brand experiences

This position requires strong project management organizational analytical and relationship management skills with the ability to manage multiple priorities across a diverse portfolio of luxury lifestyle travel hospitality cultural culinary and experiential partners The Senior Analyst contributes to partnership planning through research performance analysis and activation support while helping ensure partnerships deliver measurable results aligned to business objectives and brand standards

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Support the execution of Silversea's global brand partnerships portfolio across awareness engagement acquisition loyalty





- and guest experience initiatives Assist in translating partnership strategies into activation plans event concepts content opportunities guest experiences- and partner deliverables Manage day-to-day coordination of partnership activations across Marketing Communications Events Digital Social Media PR Sales Guest Experience onboard teams agencies- and external partners Track activation timelines project plans contractual commitments approval processes- and key milestones to ensure successful delivery Coordinate partnership assets deliverables creative reviews hospitality elements guest touchpoints- and partner visibility requirements

Support the planning and execution of sponsorship activations hosted experiences events- and guest-facing programs

Maintain partnership calendars activation schedules documentation scorecards
- and relationship records Support the operational management of a portfolio of luxury lifestyle travel hospitality culinary cultural wellness- and experiential partnerships Assist in managing day-to-day communications with partners agencies vendors- and internal stakeholders

- Ensure all partnership activities are executed consistently with Silversea's luxury brand standards and guest experience expectations Partner closely with internal teams to ensure activations are integrated across owned earned paid experiential onboard- and digital channels

Conduct research on market trends competitor partnerships consumer insights
- and emerging opportunities to support partnership planning and decision-making Support the development of partnership performance reports scorecards recap presentations ROI analyses- and executive updates Track partnership KPIs and activation results helping identify successes lessons learned- and optimization opportunities

- Maintain reporting dashboards and assist with performance measurement against defined business objectives and partnership goals
- Analyze activation outcomes and provide recommendations to improve future partnership effectiveness and guest engagement Monitor partnership budgets purchase orders invoices reconciliation processes- and spend tracking

Assist with contract administration documentation management legal review coordination
- and compliance requirements




- Support budget forecasting and financial reporting processes for partnership initiatives Maintain organized records of partner agreements activation plans reporting materials- and performance results Support the Senior Director Brand Partnerships in developing presentations business cases partner evaluations- and strategic planning materials

Contribute ideas and recommendations for new partnership activations creative concepts guest experiences- and engagement opportunities Assist in the development of partnership roadmaps and annual planning processes through research reporting- and project coordination

- Support strategic marketing initiatives and other projects as assigned

QUALIFICATIONS:

Education:

Bachelor’s degree in Marketing Communications Business Hospitality Event Management or a related field

Experience & Essential Qualifications and Skills:

4–6 years of experience in brand partnerships sponsorships events experiential marketing hospitality luxury marketing communications or a related field

Experience supporting partnership activations sponsorship programs events guest experiences or strategic collaborations Strong project management skills with the ability to coordinate multiple workstreams stakeholders timelines and deliverables simultaneously Strong organizational skills and attention to detail with the ability to manage multiple priorities in a fast-paced environment

Experience coordinating agencies vendors partners and cross-functional business teams Familiarity with partnership marketing sponsorship activation brand collaborations and experiential programs Strong analytical skills with the ability to gather interpret and present performance data and insights

Experience preparing presentations reports partnership recaps and executive-ready materials Understanding of KPI tracking reporting frameworks performance measurement and ROI analysis Strong communication and relationship-management skills with the ability to effectively collaborate across internal and external stakeholder groups

Understanding of luxury consumer expectations hospitality premium guest experiences and brand standards Financial literacy including budget management invoice processing reconciliation and expense tracking Proficiency in Microsoft PowerPoint Excel Word and reporting tools

Strong digital and marketing acumen including familiarity with social content CRM and experiential marketing channels Proactive curious and solutions-oriented mindset with a willingness to contribute both strategically and operationally

- Fluency in English required; additional languages are a plus

FINANCIAL/QUANTITIVE RESPONSIBILITIES Supports tracking of partnership budgets activation costs invoices financial reconciliation and spend against approved budget Supports ROI analysis performance tracking scorecard development and post-activation reporting to evaluate partnership effectiveness and inform future investment decisions

📌 Sr. Analyst, Brand and Product Marketing (Provincia di Macerata)
🏢 Royal Caribbean Group
📍 Provincia di Macerata