ppAt EY, we’re all in to shape your future with confidence. /p pWe’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. /p pJoin EY and help to build a better working world. /p h3The opportunity /h3 pWe are seeking an experienced Generative Engine Optimization (GEO) and SEO specialist to support the execution of EY's SEO and GEO strategy across content portfolios within a large, complex digital ecosystem of global and country-specific websites. This role is responsible for applying established governance standards, processes and optimization practices to improve organic search visibility, AI discoverability and content performance. /p pThe GEO SEO Optimization Supervising Associate serves as the operational link between strategy and execution, working closely with global and local teams to ensure consistent adoption of approved SEO and GEO practices across content portfolios and digital experiences. The role focuses on implementing optimization recommendations, driving execution excellence, monitoring performance and supporting continuous improvement efforts. /p pThe ideal candidate is an experienced SEO and GEO practitioner with a proven ability to execute optimization initiatives within large, complex organizations. They are comfortable analyzing performance data, identifying opportunities, implementing improvements and enabling stakeholders to adopt established SEO and GEO standards, processes and best practices at scale. /p h3Key Responsibilities /h3 ul liExecute SEO and GEO optimization activities to improve search visibility, AI discoverability and content performance. /li liOptimize content for traditional search engines, answer engines and AI-powered discovery experiences, including Large Language Models (LLMs). /li liConduct content reviews and implement optimization recommendations to improve organic performance and discoverability. /li liApply SEO and GEO governance standards, processes and operating model requirements across optimization activities. /li liMonitor adherence to approved practices and identify opportunities to improve consistency, adoption and implementation quality. /li liEscalate governance, policy, process or prioritization issues to appropriate program leads when required. /li liAnalyze SEO and GEO performance data to identify trends, risks, opportunities and optimization priorities.



/li liDiagnose causes of underperforming content, declining search visibility or low AI discoverability and recommend corrective actions. /li liUse enterprise SEO, GEO and analytics platforms to measure impact, monitor performance and drive continuous improvement. /li liProvide practical SEO and GEO guidance to content teams, publishers and market stakeholders. /li liSupport implementation of SEO and GEO requirements across content, campaign and publishing initiatives. /li liShare optimization insights, recommendations and best practices to build capability and encourage adoption of approved standards. /li /ul h3Knowledge And Experience Required /h3 h3Technical Knowledge /h3 ul liStrong understanding of SEO fundamentals, including metadata, content structure, internal linking, keyword optimization and search intent. /li liKnowledge of technical SEO principles, including crawlability, indexing, site architecture and Core Web Vitals. /li liUnderstanding of AI-driven search ecosystems, Generative Engine Optimization (GEO) principles and how Large Language Models (LLMs) influence content discovery and visibility. /li liExperience using enterprise SEO, GEO and analytics platforms to assess performance, identify opportunities and measure optimization impact. /li liUnderstanding of content publishing workflows and the integration of SEO and GEO best practices throughout the content lifecycle. /li /ul h3Business Knowledge /h3 ul liWorking knowledge of EY's service lines, sectors and business priorities. /li liUnderstanding of audience search behavior, content consumption patterns and discoverability requirements within a professional services environment. /li liAwareness of regional and market-specific considerations that may influence content performance, localization and search visibility. /li liUnderstanding of governance, compliance and quality requirements related to digital content and publishing. /li /ul h3Qualifications /h3 ul li5+ years of experience in SEO, GEO, digital content optimization or related disciplines within large,



complex or global organizations. /li liProven ability to execute optimization initiatives, analyze performance data and implement recommendations that improve search visibility, AI discoverability and content performance. /li liExperience using platforms such as Conductor, Google Analytics, Google Search Console, Adobe LLM Optimizer, SEMrush, Screaming Frog, ContentKing or similar tools. /li liExperience leveraging AI-powered tools, agents and LLMs to support content analysis, optimization, auditing and performance improvement activities. /li liStrong analytical and problem-solving skills, with the ability to identify root causes, prioritize opportunities and recommend practical solutions. /li liStrong communication and collaboration skills, with the ability to work effectively across global and regional teams and provide practical guidance to stakeholders. /li liAbility to support adoption of established governance standards, processes and best practices through stakeholder engagement, enablement and knowledge sharing. /li liAbility to manage multiple priorities and deliver high-quality optimization activities in a fast-paced, collaborative environment. /li /ul h3What we offer you /h3 pAt EY, we’ll develop you with future-focused skills and equip you with world-class experiences. /p pWe’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. /p pTo help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need. /p h3EY | Building a better working world /h3 pEY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. /p pEnabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. /p pEY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. /p /p #J-18808-Ljbffr

📌 GEO/SEO Optimization (Milano)
🏢 Ey
📍 Milano