Role overview

The SEU Senior Integrated Marketing Manager will own the development, localization and execution of Amazfit’s integrated marketing strategy for Italy, SPain and Portugal, working closely with the SEU Regioanl Sales Manager and the Iberia Marketing Planner, to build brand awareness, consideration and conversion across the full consumer journey.

This is a senior individual contributor role, based fully remote in Italy, reporting directly to the EMEA Head of Marketing. The person will be accountable for the local integrated marketing plan, budget allocation, campaign orchestration and business impact.

The role requires a hands-on, commercially minded marketer who can adapt regional strategy to local market needs, manage budget and agencies with confidence, and work effectively across a diverse, cross-regional team. This is a senior integrated marketing role requiring broad expertise across brand, product, retail, partnerships, PR, social, CRM, e-commerce and paid media, combined with strong digital and growth marketing capabilities.

Key responsibilities

Regional marketing strategy and localization

The role will be accountable for the local integrated marketing plan, budget allocation, campaign orchestration and business impact, coordinating specialist functional teams and agencies to deliver against shared brand and commercial objectives.

Budget and campaign management

Own local budget planning, allocation and tracking, ensuring spend is directed towards the initiatives with the greatest impact. Manage the planning, execution and optimisation of local campaigns from brief through to post-campaign review. Manage relationships with local agencies, ensuring they are briefed, evaluated and held accountable against clear objectives.



Track campaign performance using analytics and data, and translate insights into recommendations for future activity.

Partnership with the SEU Regional Sales Manager

Work in close, day-to-day partnership with the SEU Regional Sales Manager to align marketing activity with sales and commercial objectives. Support the growth of Amazfit brand awareness and conversion in the Italian, Spanish and Portoguese markets through coordinated marketing and commercial action. Act as the marketing point of contact for the Italian market, representing local needs in regional planning discussions.

Cross-functional collaboration

Work closely with the Poland-based functional team members (PR, Social Media, Graphic Design, Trade Marketing, Marketing Operations) to brief, coordinate and deliver local marketing activity. Partner with EMEA marketing, product marketing and sales teams to ensure local execution supports broader regional and commercial goals. Build strong working relationships across a diverse, multi-market team and contribute local market perspective to regional strategy.

Requirements

- 8+ years of experience in 360° marketing, in sports, fitness, smart wearables would be a strong plus.
- Strong understanding of digital and growth marketing, including paid media, CRM, e-commerce, audience strategy, conversion optimisation and marketing measurement.




- Strong sense of ownership and the ability to work independently as a senior individual contributor.
- Proven experience managing budgets and local agencies.
- Comfortable working cross-functionally in a diverse team spread across regions.
- Strong analytical skills, commercially confident and comfortable working with KPIs across the full funnel, including awareness, consideration, traffic, conversion, revenue and return on marketing investment.
- Language proficiency: Native Italian speaker, fluent in English, Spanish is a plus
- Excellent stakeholder management skills, with the ability to balance regional alignment and local market needs.

What success looks like

Local campaigns are delivered on time, within budget and to a consistently high standard.

Budget and agency performance are tracked and optimised based on data.

Brand, product, retail, partnership and digital activity work together across the full funnel rather than operating in silos. This reinforces the key integrated-marketing expectation.

Amazfit brand awareness and conversion grow in the Italian and other SEU markets through strong marketing and sales alignment. The functional team in Poland and the wider EMEA team understand local priorities and work effectively together.

What you'll get from us

- A competitive salary
- Annual performance premio
- Wellbeing time off on one Friday afternoon every month
- Great career progression as the company grows across Europe
- Employee gifting with the latest smart wearable products

Zepp Health is an Equal Opportunity employer and welcomes everyone to our team, proudly aiming to avoid any bias, prejudice or stereotype during the recruiting process.

📌 Senior Integrated Marketing Manager (South Europe) (Torino)
🏢 Zepp Health
📍 Torino