- Develop and support execution of Maison Valentino’s global Brand Experience initiatives across all markets and key Maison moments
- Develop experiential concepts supporting seasonal narratives, product launches, client engagement initiatives and cultural moments
- Create experience formats that strengthen emotional connection, client engagement, desirability and belonging
- Build seasonal experiential guidelines and activation frameworks for regional markets
- Partner with regional marketing teams on creative guidance, ideas and bespoke experiential solutions
- Ensure activations follow Maison standards, brand guidelines, approval processes and CMO strategic priorities
- Coordinate with the Creative Director’s office and Brand Image teams on seasonal narratives and storytelling
- Work cross-functionally with Marketing, PR, Retail, VM, Clienteling, CRM, Brand Image, Partnerships, Digital and Graphics teams
- Develop and oversee concepts for fashion shows, product launches, client activations, cultural initiatives, private experiences, dinners, festivities and community-driven events
- Research and propose collaborators, agencies, venues, creatives, hospitality partners, production suppliers, cultural partners and experiential formats
- Identify opportunities to increase visibility, desirability, client engagement and cultural relevance
- Support regions with fresh concepts and activation opportunities throughout the year
- Collaborate with Event Planning on timelines, operational planning and budgets
- Align partnership initiatives with Brand Experience strategy and activation calendar
- Participate in MarComm and regional alignment meetings
- Foster cross-department coordination for seamless global execution
- Lead, mentor and support the Brand Experience team
- Track and evaluate initiative effectiveness through qualitative and quantitative feedback




- Collaborate with L’Oréal and Kering Eyewear teams on beauty experiences, launches and image initiatives

Requirements

- Significant relevant experience of at least 7 years within luxury, fashion, hospitality, lifestyle, culture or other premium environments, with exposure to experiential marketing, brand experience or activations
- Proven ability to develop original experiential concepts and ideas, translating brand strategy, creative direction and seasonal narratives into compelling experiences
- Strong understanding of the luxury landscape and evolving client expectations, with sensitivity to hospitality, culture and contemporary brand engagement
- Cultural curiosity and awareness with an instinct for identifying new ideas, collaborators, locations and formats
- Strong organizational and project management skills, with the ability to manage multiple projects, stakeholders, timelines and budgets simultaneously
- Collaborative working style across corporate and regional teams, external agencies and partners
- Excellent communication and presentation skills
- Fluent English; additional languages are an advantage

Core Competencies

Demonstrates expertise in developing and executing experiential marketing initiatives within the luxury and fashion sectors, with a strong focus on client engagement and brand experience. Proven ability to manage projects, collaborate cross-functionally, and mentor teams while aligning with brand strategies and guidelines.

Highest-signal resume keywords

- Experiential Marketing
- Project Management
- Brand Experience Strategy
- Luxury Market Understanding
- Collaborative Working Style

Hard Skills

- Experiential Concept Development
- Event Planning
- Budget Management
- Creative Direction
- Cultural Awareness

Soft Skills

- Excellent Communication
- Organizational Skills
- Presentation Skills

Industry Keywords

- Luxury
- Fashion
- Hospitality
- Lifestyle
- Cultural Initiatives

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📌 Head of Brand Experience – Events (Milano)
🏢 Jobtailor
📍 Milano