ppSelect how often (in days) to receive an alert: Create Alert /p h3Category Shopper Marketing Manager Bevande/Gelati /h3 h3bAbout the Role: /b /h3 pIf you are passionate about understanding shopper behavior and turning insights into business growth, this role offers the opportunity to make a real impact on bFerrero’s Beverage Chilled categories. /bbr/As a bShopper Marketing Manager /b, you will drive category growth by analyzing shopper trends, market dynamics, and category performance. Working closely with Marketing, Sales, and Customer Marketing teams, you will transform insights into strategies that strengthen our brands and create value for both shoppers and customers. /p h3bMain Responsibilities: /b /h3 pYou will bidentify growth opportunities /b by analyzing shopper behaviors, consumption trends, and market evolution across channels and store formats. You will bdevelop business recommendations /b to support innovation, category expansion, and product launches, while contributing to sales forecasting and performance reviews.br/You will bwork closely with Marketing, Sales, and Customer Marketing /b teams to define category growth strategies, support assortment and innovation plans, and deliver Category Management projects with key customers. You will also collaborate with cross-functional teams to ensure alignment and successful execution of strategic priorities. /p h3bAbout You: /b /h3 pYou bring a bMaster’s degree in Economics, Marketing, Business Administration /b, or a related field, along with some years of bexperience /b in Marketing, Trade Shopper Marketing, Customer Management, or Shopper Insights roles, ideally within the FMCG industry.br/You bring a strong bunderstanding of shopper behaviors /band category dynamics, combined with solid analytical skills and experience working with Nielsen, IRI, and consumer research data.



Your ability to turn insights into actions helps drive business growth and stronger customer engagement. You are comfortable working with digital tools and business applications, including advancedbExcel /b and the bMicrosoft Office /b suite, and you communicate fluently in bItalian and English. /bbr/You bring curiosity, creativity, proactivity, and adaptability, together with a collaborative mindset and the ability to build effective relationships across teams. /p pbReady to make an impact? /bbr/Join us and help shape the future of our Beverage Chilled categories. /p h3bWhat We Offer: /b /h3 pThe role is classified at Level Quadro 1S under the National Collective Agreement for the Food Industry (CCNL Industria Alimentare). The guaranteed minimum base annual gross salary established by the CCNL for the applicable level is € 50.083. The compensation package also includes an annual variable component with a target of up to 10% of base salary. /p pbThe overall compensation will be determined based on the experience, skills, and qualifications of the selected candidate. /b /p pCareers with caring built in - discover our benefits here. /p h3bAbout Ferrero: /b /h3 pFerrero began its journey in the small town of bAlba in Piedmont, Italy, in 1946. /b Today, it is one of the world’s largest sweet-packaged food companies, with many biconic brands /b sold in countries all over the world. Find out more at ferrero.com. /p h3bDEI at Ferrero: /b /h3 pFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.br/Find out more here. /p /p #J-18808-Ljbffr

📌 Category & Shopper Marketing Manager Bevande/Gelati (Alba)
🏢 Ferrero International
📍 Alba