Sales Trainer EMEADepartment:Sales
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Employment Type:Tempo pieno
Location:EMEA-Italy-Field based
DescriptionAs a Sales Trainer, you will play a crucial role in enhancing the skills and performance of our sales teams.
You will be responsible for developing and delivering comprehensive training programs that align with our strategic goals and drive excellence in sales processes.
Your primary focus will be on onboarding new hires, conducting skill assessments, and providing ongoing training to ensure continuous improvement and consistency across the EMEA organization.
Role expectationsThe Regional Sales Enablement Lead is responsible for driving sales capability, performance, and enablement adoption across their region within EMEA.
This role goes beyond traditional training delivery and focuses on:
Translating business priorities into impactful enablement initiatives
Capturing field insights and turning them into scalable content and scenarios
Driving adoption of enablement tools such as Allego
Ensuring that training, coaching, and content lead to measurable behavior change and sales impact
The role operates as acritical link between the field and the central enablement team, ensuring that global strategies are effectively adapted to local market realities while maintaining consistency and quality across EMEA.
1. Regional Enablement & Field InsightAct as theprimary enablement partnerfor the assigned region
Maintain strong connection with:Sales teams
Sales leaders
Regional stakeholders
Regularly engage with the field (customer interactions, co-travels, coaching) to:Identify capability gaps
Capture real customer conversations, objections, and challenges
Translate field insights into:Clear enablement needs




Content briefs
Scenario development inputs
2. Content Contribution & Scenario DevelopmentActively contribute to the development of scalable enablement content by:Creating structured content briefs based on field needs
Co-developing:Role-play scenarios
Objection handling flows
Sales conversation simulations
Collaborate closely with the central content team to:Ensure realism and relevance
Validate content before rollout
Support the creation of short, impactful, field-ready content (e.g. videos, practice scenarios)
3. Enablement Tool AdoptionDrive adoption and effective usage of enablement platforms such as Allego
Ensure sales teams:Engage with content
Use tools in their day-to-day sales activities
Act as aregional championfor digital enablement:Promote best practices
Support onboarding
Gather feedback for continuous improvement
4. Training Design & DeliveryDeliver high-impact training sessions EMEA level (virtual, in-person, blended)
Focus on:Practical application
Real customer situations
Behavior change
Adapt central content to regional needs while maintaining consistency
5. Sales Methodology & Capability BuildingAct as asubject-matter expert in sales methodologies, such as:Consultative selling
Value-based selling
Opportunity qualification
Pipeline management
Objection handling and negotiation
Ensure consistent adoption of agreed sales methodologies across EMEA.




Reinforce structured selling behaviors through training, coaching, and field engagement.
Ensure methodologies areapplied in real deals, not just trained
6. Coaching & Leadership DevelopmentCoachsales teamsto improve individual and collective performance.
CoachArea Sales Managers (ASMs)on:Coaching skills
Performance management
Leading through change
Support leaders in translating training intoday-to-day execution and behavioural change.
Observe field activity (where relevant) and provideconstructive, actionable feedback.
Reinforce training throughongoing coaching and follow-up(on field)
Support leaders in embedding new behaviors in daily routines
7. Measurement & Continuous ImprovementDefine success metrics for training programs (adoption, behavior change, performance impact).
Gather and analyze feedback from participants and stakeholders.
Continuously refine training strategy to maximizebusiness impact and ROI.
Track and influence:Content usage
Adoption rates
Behavior change
Use data and field feedback to continuously refine enablement approach
What we're looking forFluent in English
Bachelor's degree and/or equivalent experience required
3-5 years Industry experience in medical devices, capital equipment, dental, orthodontic, or other relevant B2B experience preferred
Proven experience in sales training and development.
Strong understanding of sales processes and methodologies.
Ability to analyze training needs and develop effective training programs.
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Experience with virtual and face-to-face training formats.
Significant travel may be required
May require infield co-travel to assess skills and capabilities
Engage in virtual training and face-to-face training
Extensive traveling by car may be required
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📌 Sales Trainer Emea (Milano)
🏢 Align Technology
📍 Milano