AFM Parts is looking for an experienced and commercially driven Regional Sales Representative to develop our business across Italy and the Balkan markets .
You will be responsible for identifying new business opportunities, developing existing accounts and expanding AFM Parts' customer network within the forklift spare parts industry.

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Key Responsibilities Develop and manage B2B customers across Italy and assigned Balkan markets
Identify and acquire new customers, distributors and business partners
Build and maintain long-term customer relationships
Promote and sell forklift spare parts and related products
Prepare quotations and negotiate commercial terms
Follow up on sales leads, customer inquiries and orders
Identify new market and business development opportunities
Coordinate with purchasing, logistics and warehouse teams
Monitor competitors, market developments and customer needs
Achieve agreed regional sales targets
Travel regularly within the assigned territory

Requirements Previous experience in B2B sales




Experience in forklift spare parts, material handling, automotive spare parts, industrial equipment or a related industry is highly preferred
Strong business development and customer acquisition skills
Ability to independently develop a regional sales territory
Strong communication and negotiation abilities
Fluent Italian
Good command of English
Comfortable using digital tools, internal systems and business applications
Knowledge of an additional Balkan language is a strong advantage xykwogc
Existing business contacts within Italy or the Balkans are highly valued
Willingness to travel regularly within the region

What We Offer Regional responsibility across multiple European markets
Opportunity to develop your own international customer portfolio
Long-term career development opportunities
Dynamic and entrepreneurial working environment

If you have a strong commercial background and are motivated to expand business across Italy and the Balkans, we would be happy to hear from you!

📌 Regional Sales Representative – Italy & the Balkans | Forklift Spare Parts (Milano)
🏢 AFM Parts Budapest
📍 Milano