COMPANY DESCRIPTION

AMOREPACIFIC Group is a leading Korean beauty company that operates over 30 brands in beauty, personal care, and healthcare. The company was founded in 1945 and is headquartered in Seoul, Korea.

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AMOREPACIFIC walked the path of beauty one step at a time to achieve its mission of ‘We make A MORE beautiful world.’ Every member of the company has faith and pride that what they do is contributing to building a better world.

Our dream and our mission ‘We make A MORE beautiful world’ and our belief that the world will become more beautiful when our unique beauty shines and brightens - this is the reason we are on this journey. We are committed to our five principles to realize this dream

- Customer First
- Be the 1st and the Best
- Collaborate with an Open Mind
- Respect Differences
- Act with Integrity

JOB TITLE: Sales Coordinator - Korean Beauty Brands

Amorepacific is looking for a Sales Coordinator, based in Rome, Italy. This is a field-based sales and beauty education role focused on managing and growing the performance of a group of retail stores within a specific region. The Sales Coordinator acts as the main brand representative in stores, combining sales, customer beauty consultation, staff training, merchandising, and store relationship management.

KEY RESPONSIBILITIES

1. Sales & Customer Service

- Visit assigned stores and support sales targets.
- Act as a Beauty Adviser/Brand Representative, providing product consultations and demonstrations.
- Drive sales through customer engagement, product knowledge, and cross-selling.

2. Store Management & Retail Execution

- Ensure products, testers, and promotional materials are well-stocked and displayed according to brand standards.
- Support the execution of product launches and promotions.
- Monitor stock levels, competitors, pricing, and market activities.




- Build strong relationships with store managers and retail staff.

3. Staff Training & Coaching

- Train and coach Beauty Advisers and retail staff on products, routines, and selling techniques.
- Support onboarding and new product launches.
- Identify knowledge gaps and provide ongoing coaching to improve sales performance.

4. Sales Reporting & Analysis

- Track store performance and identify growth opportunities.
- Report on sales, stock, store visits, training activities, customer feedback, and competitors.
- Provide recommendations to improve sales and brand visibility.

5. Brand Representation & Events

- Represent Korean beauty brands professionally and maintain brand standards.
- Lead product launches, in-store events, podium animations, and product demonstrations.
- Engage customers directly and support the successful execution of promotional campaigns.
- Build positive relationships with retail partners and consumers.

Hybrid role with a mix of field, store, and administrative responsibilities.

Frequent travel within the assigned territory required.

QUALIFICATIONS & EXPERIENCE

- Experience in beauty, skincare, cosmetics, retail, or sales.
- Strong knowledge and passion for beauty, ideally K-beauty.
- Experience in retail sales, beauty consulting, training, or field support.
- Strong sales, customer service, coaching, and communication skills.
- Commercial mindset with an understanding of sales targets and KPIs.
- Well-organized, self-motivated, and able to work independently across multiple stores.
- Fluent in English.

Key KPIs

Success will be measured by:

- Achievement of sales and sell-through targets.
- Product visibility, merchandising standards, and stock availability.
- Quality and effectiveness of store visits and retail execution.
- Staff training completion and product knowledge improvement.
- Successful launches, promotions, and retail activations.
- Customer experience and brand representation.
- Strong retail partner relationships and timely reporting. xlwpduy
- Overall brand growth within the assigned territory.

📌 Sales Coordinator - K-Beauty brands - Rome, Italy (Roma)
🏢 AMOREPACIFIC
📍 Roma