bAbout Convertix /bpConvertix is an international digital growth agency specialising in Paid Media, SEO, Analytics, CRO and international eCommerce. /ppConvertix Italy is entering its next growth phase. Following several recent client wins, our Italian Paid Media portfolio has grown significantly and now includes complex international eCommerce brands operating across multiple markets and channels. /ppWe are therefore looking for a bSenior Paid Media Manager / Paid Media Lead /b who can take a key role in building the next stage of our Paid Media capability in Italy. /ppThis is not a purely managerial position. /ppWe are looking for someone who is still highly hands-on, enjoys working directly inside advertising platforms and can personally lead sophisticated Paid Media accounts, while progressively taking responsibility for quality, strategy and team development across our Italian portfolio. /pbThe role /bpYou will take senior responsibility for Paid Media delivery across Convertix Italy, working closely with our existing Italian Paid Media team and the wider Convertix Paid Media organisation in Spain. /ppYou will combine bstrategic thinking with hands-on execution /b. /ppWe don't need someone who only creates strategies and delegates implementation. We need someone who can move comfortably between analysing business performance, designing account strategy, reviewing campaign architecture, challenging tracking and data, optimising campaigns and discussing commercial performance directly with senior client stakeholders. /pbYour responsibilities /bpbClient account leadership /b /pulliTake senior ownership of complex Italian Paid Media accounts. /liliDevelop Paid Media strategies based on business objectives, profitability and growth opportunities. /liliTranslate commercial objectives into channel, market, campaign and budget strategies. /liliLead or participate in strategic and performance meetings with clients. /liliIdentify performance problems and growth opportunities proactively rather than waiting for client requests. /liliCommunicate confidently with senior marketing and eCommerce stakeholders. /li /ulpbHands-on Paid Media /b /pulliManage and optimise campaigns directly when required. /liliProvide advanced expertise across bGoogle Ads and Meta Ads /b. /liliReview account and campaign structures, bidding strategies, audiences, creative performance,



feeds and budget allocation. /liliWork across multiple markets, brands and campaign objectives. /liliAnalyse performance beyond platform KPIs, connecting media performance with revenue, profitability and wider business objectives. /liliWork closely with Analytics/CRO specialists where tracking, attribution or conversion performance requires deeper analysis. /li /ulpbQuality team development /b /pulliEstablish and maintain high Paid Media quality standards across the Italian portfolio. /liliReview and challenge account strategies and execution. /liliSupport and develop our existing Paid Media specialists. /liliIntroduce structured QA, documentation and account-management processes. /liliHelp determine resource allocation and capacity as the Italian portfolio grows. /liliOver time, take increasing leadership responsibility for the Italian Paid Media team. /li /ulpbInternational collaboration /b /pulliWork closely with our Paid Media Director and teams in Spain. /liliShare methodologies, learnings and best practices across Convertix. /liliCollaborate with SEO, Analytics, CRO and Growth Strategy teams on integrated client strategies. /liliHelp build an Italian Paid Media operation that can increasingly manage its portfolio independently while remaining fully integrated with the wider Convertix organisation. /li /ulbWhat we're looking for /bpWe are looking for someone with approximately b5+ years of strong hands-on Paid Media experience /b, ideally including agency experience and sophisticated eCommerce accounts. /ppYou should have: /pulliAdvanced Google Ads experience. /liliStrong Meta Ads experience. /liliExperience managing significant advertising budgets. /liliStrong eCommerce and performance marketing knowledge. /liliExperience working with multi-market and ideally multi-country accounts. /liliStrong analytical skills and confidence working with revenue, ROAS, MER, CAC, conversion rates and profitability metrics. /liliGood understanding of tracking, attribution,



GA4 and eCommerce measurement. /liliExperience presenting strategy and performance directly to clients. /liliThe ability to challenge both clients and internal specialists constructively. /liliStrong organisation and project ownership. /liliNative or professional-level Italian. /liliStrong professional English. /li /ulpExperience with Shopping, Performance Max, Merchant Center and product feeds is particularly relevant. /ppAdditional experience with Microsoft Ads, international expansion, CRO, Analytics, feed-management platforms or other performance channels is a plus. /pbThe person we're looking for /bpTechnical expertise alone isn't enough for this role. /ppWe need someone who takes bownership /b. /ppSomeone who sees a problem and investigates it rather than waiting to be told what to do. /ppSomeone comfortable saying: /pp"This campaign is performing, but I don't think we're asking the right business question." /ppYou should be able to work autonomously while knowing when a problem requires senior escalation. /ppYou should enjoy developing other people without needing to stop being an operator yourself. /ppAnd you should be comfortable joining an organisation that is growing quickly. Some structures already exist and work well. Others still need to be built. We want someone who finds that exciting rather than frustrating. /pbWhy join Convertix Italy? /bpYou'll join at an interesting moment. /ppOur Italian Paid Media business has reached the point where we are building a dedicated local capability rather than simply adding another specialist. /ppThat means this role has significant room to grow. /ppInitially, the priority is bexcellent client delivery and hands-on account leadership /b. /ppAs the portfolio and team expand, the role can progressively develop into broader leadership of bPaid Media in Italy /b, including team development, recruitment, methodology, quality standards and strategic direction. /ppYou'll also work with experienced Paid Media, SEO, Analytics and Growth specialists across Convertix and with ambitious international brands operating across European markets. /ppIf you're looking for a role where you can combine bhands-on performance marketing, strategic client work and the opportunity to build a team /b, we'd like to hear from you. /ppbr/p

📌 Senior Paid Media Manager / Paid Media Lead Italy (Pavia)
🏢 Convertix
📍 Pavia