Develop and support execution of Maison Valentino's global Brand Experience initiatives across all markets and key Maison moments
Develop experiential concepts supporting seasonal narratives, product launches, client engagement initiatives and cultural moments
Create experience formats that strengthen emotional connection, client engagement, desirability and belonging
Build seasonal experiential guidelines and activation frameworks for regional markets
Partner with regional marketing teams on creative guidance, ideas and bespoke experiential solutions
Ensure activations follow Maison standards, brand guidelines, approval processes and CMO strategic priorities
Coordinate with the Creative Director's office and Brand Image teams on seasonal narratives and storytelling
Work cross-functionally with Marketing, PR, Retail, VM, Clienteling, CRM, Brand Image, Partnerships, Digital and Graphics teams
Develop and oversee concepts for fashion shows, product launches, client activations, cultural initiatives, private experiences, dinners, festivities and community-driven events
Research and propose collaborators, agencies, venues, creatives, hospitality partners, production suppliers, cultural partners and experiential formats
Identify opportunities to increase visibility, desirability, client engagement and cultural relevance
Support regions with fresh concepts and activation opportunities throughout the year
Collaborate with Event Planning on timelines, operational planning and budgets
Align partnership initiatives with Brand Experience strategy and activation calendar
Participate in MarComm and regional alignment meetings
Foster cross-department coordination for seamless global execution
Lead, mentor and support the Brand Experience team
Track and evaluate initiative effectiveness through qualitative and quantitative feedback




Collaborate with L'Oréal and Kering Eyewear teams on beauty experiences, launches and image initiatives
Requirements
Significant relevant experience of at least 7 years within luxury, fashion, hospitality, lifestyle, culture or other premium environments, with exposure to experiential marketing, brand experience or activations
Proven ability to develop original experiential concepts and ideas, translating brand strategy, creative direction and seasonal narratives into compelling experiences
Strong understanding of the luxury landscape and evolving client expectations, with sensitivity to hospitality, culture and contemporary brand engagement
Cultural curiosity and awareness with an instinct for identifying new ideas, collaborators, locations and formats
Strong organizational and project management skills, with the ability to manage multiple projects, stakeholders, timelines and budgets simultaneously
Collaborative working style across corporate and regional teams, external agencies and partners
Excellent communication and presentation skills
Fluent English; additional languages are an advantage
Core Competencies
Demonstrates expertise in developing and executing experiential marketing initiatives within the luxury and fashion sectors, with a strong focus on client engagement and brand experience. Proven ability to manage projects, collaborate cross-functionally, and mentor teams while aligning with brand strategies and guidelines.
Highest-signal resume keywords
Experiential Marketing
Project Management
Brand Experience Strategy
Luxury Market Understanding
Collaborative Working Style
Hard Skills
Experiential Concept Development
Event Planning
Budget Management
Creative Direction
Cultural Awareness
Soft Skills
Excellent Communication
Organizational Skills
Presentation Skills
Industry Keywords
Luxury
Fashion
Hospitality
Lifestyle
Cultural Initiatives
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📌 Head Of Brand Experience - Events (Milano)
🏢 Jobtailor
📍 Milano