General Manager

Position Summary

The General Manager is responsible for the overall leadership, financial performance, and day-to-day operations of the club. This role drives membership growth, develops high-performing teams, ensures operational excellence, and delivers an exceptional member experience. The General Manager leads from the front by actively participating in sales activities while coaching and developing the team to consistently achieve company goals.

The ideal candidate is a results-driven leader with a passion for fitness, strong business acumen, and a proven ability to build a culture of accountability, service, and performance.

Essential Responsibilities

Sales Leadership & Revenue Growth
- Lead daily membership sales efforts through prospecting, tours, referrals, and community outreach.
- Execute and coach proven sales processes to maximize membership growth and club revenue.
- Drive personal training revenue through successful member onboarding and Success Session execution.
- Monitor key performance indicators (KPIs)



and implement action plans to consistently achieve sales goals.
- Analyze club performance, revenue trends, and market opportunities to improve overall results.

Team Leadership & Development
- Recruit, hire, onboard, train, and develop high-performing club staff.
- Coach Sales Associates, Personal Trainers, and leadership team members through regular feedback and performance management.
- Conduct one-on-one meetings, performance evaluations, and development planning.
- Foster a culture of accountability, urgency, teamwork, and continuous improvement.
- Recognize top performers while addressing performance concerns promptly and professionally.

Operations & Member Experience
- Ensure the club consistently delivers a clean, safe, and welcoming environment.
- Oversee all daily club operations, including member service, front desk operations, and facility standards.
- Maintain compliance with company policies, SOPs, and operational

📌 General Manager (Roma)
🏢 Pugh
📍 Roma