Our client is a growing B2B organization focused on scaling demand generation and strengthening the connection between marketing investment, qualified pipeline, and revenue. As the marketing organization continues to evolve, they are seeking a Senior Paid Media Buyer to take ownership of paid acquisition performance across key channels and help optimize how marketing spend contributes to business growth.

Role Overview
The Senior Paid Media Buyer will own the strategy, execution, management, and optimization of paid media campaigns, with a primary focus on Google Ads while supporting LinkedIn, Microsoft/Bing, and broader demand generation initiatives.
This is a senior individual contributor role with no direct reports initially. The Senior Paid Media Buyer will manage significant media budgets, analyze campaign and conversion performance, recommend budget allocation decisions, support website conversion rate optimization, and translate performance data into clear recommendations for marketing leadership.





The ideal candidate combines deep hands-on paid media expertise with strong B2B demand generation knowledge and analytical judgment. This role is suited for someone who can independently identify opportunities, test and iterate quickly, and connect paid media performance to MQLs, SQLs, qualified pipeline, and revenue.

Location
Fully Remote | 9:00 AM - 5:00 PM EST or CST
Key Responsibilities
Paid Media Strategy & Execution
Own the strategy, execution, management, and optimization of paid media campaigns, with a primary focus on Google Ads.
Support and evaluate LinkedIn, Microsoft/Bing, and other paid acquisition channels in partnership with the broader marketing team.
Launch, optimize, and scale campaigns aligned with demand generation and pipeline objectives.
Continuously test audiences, messaging, targeting, campaign structures, and other variables to improve performance.
Identify opportunities to expand, refine, or restructure paid acquisition initiatives based

📌 Senior Paid Media Buyer (Modena)
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