What you'll need to have
- Ability to combine and identify commercial, aesthetic and practical skills.
- Ability to create a trustful and creative environment.
- A natural ability to move smoothly from assessing the bigger picture to seeing the small details.
- Build trust and communicate clearly with different people and groups of people in various situations.
- Good analytical and strategic skills and the ability to steer the store business over the short-, mid
- and long term.
- Range presentation the IKEA way (store media, display techniques, store layout).
- Home furnishing the IKEA way & Store communication the IKEA way.
- Understand life at home in the local market and the outcome of market research, e.g. IKEA Customer Satisfaction Survey, IKEA Brand Capital.
- Good knowledge of trends that influence home furnishing and communication, Commercial calendar and store activities and the work method for presenting the IKEA range.
- IKEA mechanical sales system, the IKEA Concept and IKEA Brand objectives, IKEA visual and verbal identity.
- Knowledge of Photoshop,
Illustrator, After Effect, Indesign, Adobe, Cinema 4D
What you'll be doing day to day
- Lead, inspire and challenge the Com&In; team and other functions in the store to strengthen the uniqueness and consistency of the IKEA identity in store communication.
- Lead the process of planning and implementing store communication to ensure that it conveys the benefits of the IKEA Concept, completes and enhances range presentation by using proven solutions, best practices, guidelines and national directions.
- Develop, implement and evaluate store communication strategies that support a convenient shopping experience by using the knowledge about life at home and shopping behaviour in the local market.
- Actively support in developing the department action plan with store communication initiatives that are focused on growing the business and support long-term profitability and execute agreed plans in close co-operat
📌 Store Graphic Communication Leader (Roncadelle)
🏢 Ikea
📍 Roncadelle
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