BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.
YOUR RESPONSIBILITIES:
Store Team Leadership & Development: You lead, train, and support store teams across your region, motivating them to achieve and exceed sales targets.
Travel & Brand Representation: You travel regularly within your assigned countries to coach, train, and support store teams. You act as a brand ambassador for Birkenstock and ensure a consistent brand experience across all stores.
Retail Expansion, Store Openings & Recruiting:



During a strong growth phase, you support and drive new Birkenstock store openings across your assigned countries, including the recruitment of Store Managers and key store roles in close collaboration with HR, ensuring a smooth launch and full operational readiness.
Financial Oversight: You maintain a strong overview of financial performance and cost structures, ensuring transparency and a clear understanding of the current business status.
Strategic Communication: You create impactful presentations and communicate effectively with key stakeholders, providing updates on the Retail Europe strategy and key initiatives.
Stakeholder Management & Leadership: As part of the Europe DTC Management team, you collaborate closely with key functions including Retail Operations, HR, DTC Buying, Finance, and Country Leads. You report directly to the Director Retail Europe and lead a team of more than 10 Stor

📌 Area Manager Retail Europe (Milano)
🏢 Birkenstock
📍 Milano