AFM Parts is looking for an experienced and commercially driven Regional Sales Representative to develop our business across Italy and the Balkan markets .
You will be responsible for identifying new business opportunities, developing existing accounts and expanding AFM Parts' customer network within the forklift spare parts industry.

Key Responsibilities
- Develop and manage B2B customers across Italy and assigned Balkan markets
- Identify and acquire new customers, distributors and business partners
- Build and maintain long-term customer relationships
- Promote and sell forklift spare parts and related products
- Prepare quotations and negotiate commercial terms
- Follow up on sales leads, customer inquiries and orders
- Identify new market and business development opportunities
- Coordinate with purchasing, logistics and warehouse teams
- Monitor competitors, market developments and customer needs
- Achieve agreed regional sales targets
- Travel regularly within the assigned territory

Requirements
- Previous experience in B2B sales
- Experience in forklift spare parts,



material handling, automotive spare parts, industrial equipment or a related industry is highly preferred
- Strong business development and customer acquisition skills
- Ability to independently develop a regional sales territory
- Strong communication and negotiation abilities
- Fluent Italian
- Good command of English
- Comfortable using digital tools, internal systems and business applications
- Knowledge of an additional Balkan language is a strong advantage
- Existing business contacts within Italy or the Balkans are highly valued
- Willingness to travel regularly within the region

What We Offer
- Regional responsibility across multiple European markets
- Opportunity to develop your own international customer portfolio
- Long-term career development opportunities
- Dynamic and entrepreneurial working environment

If you have a strong commercial background and are motivated to expand busine

📌 Regional Sales Representative – Italy (Italia)
🏢 AFM Parts Budapest
📍 Italia