Marketing Specialist (M/F/D) At SCARPA, we are shaped by the mountains and help people prove that no place is too far away. For over 90 years, we have been designing and manufacturing high-performance footwear, combining craftsmanship and manufacturing expertise with continuous innovation to create reliable products built to last. We believe in people, collaboration and continuous growth, building relationships and processes designed to stand the test of time.

For our headquarters in Asolo, Italy, we are looking for a Marketing Specialist - Alpitude to support the growth and development of the Alpitude category in international markets. The role will be responsible for planning, coordinating and executing the category marketing plan, translating SCARPA’s brand and category strategy into relevant and impactful consumer experiences. Acting as the main marketing point of contact for Alpitude, the Marketing Specialist will coordinate activities across events, PR, social media, content and influencer/ambassador activations, working closely with internal teams, external partners, subsidiaries and distributors.

Plan and coordinate the execution of the annual Alpitude marketing plan, in line with SCARPA’s overall brand and category strategy. Plan and manage events and brand activations, from set-up and logistics to on-site execution and consumer experience. Select, brief and coordinate PR agencies and external partners supporting the category.

Work closely with the Digital team to develop and execute Alpitude social media activities. Identify and manage influencers,



ambassadors and relevant talents, developing activations aligned with the category strategy. Collaborate with SCARPA subsidiaries and distributors in key international markets to support local activation and category growth.

Monitor the execution and effectiveness of marketing activities, providing reporting, insights and feedback. Ensure that all Alpitude marketing activities consistently reflect SCARPA’s brand guidelines, values, tone of voice and positioning. A marketing professional with 3+ years of experience, preferably gained within lifestyle, outdoor, fashion, sports or consumer brands.

Strong understanding of marketing activation and multi-channel execution. Proven experience in managing events, content projects, PR agencies and/or influencer collaborations. Strong project management and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.

Ability to work cross-functionally and effectively coordinate internal teams, agencies and external partners. Good understanding of social media, content creation and digital marketing. Strong communication and relationship-management skills.

Fluent

English, both written and spoken.



Willingness to travel internationally for events and market activities. A strong affinity with the outdoor world and genuine alignment with SCARPA’s values and brand culture. Degree in Marketing, Communication, Business or related fields.

Fluent

English, written and spoken. ✈️ Willingness to travel internationally for events and market activities. Previous experience in the outdoor, mountain, lifestyle or sports industry.

Experience working with international markets, subsidiaries and distributors. An existing network of PR agencies, influencers, ambassadors or creative partners.

Experience working with premium or highly authentic brands. Why SCARPA Opportunities for professional growth and continuous learning. The opportunity to contribute directly to the development of an international category and brand. An inclusive culture based on collaboration, respect, trust and a strong sense of belonging. Work-life balance, with flexible working hours and the possibility of hybrid working. Welfare and corporate benefits, including employee discounts. Meal vouchers.

Gross Annual

Salary ~ The position is classified at Level 5 under the Italian Footwear Industry Collective Labour Agreement (CCNL Calzature e Industria), with an indicative gross annual salary range of €30,000 to €40,000 , depending on the candidate’s experience and skills. At SCARPA, we believe that diversity of thought is a value and that authentic relationships are a source of strength.

📌 TÉCNICO/A DE MARKETING (remote) (Treviso)
🏢 Scarpa
📍 Treviso