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Category & Shopper Marketing Manager Bevande/Gelati
About the Role:
If you are passionate about understanding shopper behavior and turning insights into business growth, this role offers the opportunity to make a real impact on

Ferrero’s Beverage & Chilled categories.
As a

Shopper Marketing Manager , you will drive category growth by analyzing shopper trends, market dynamics, and category performance. Working closely with Marketing, Sales, and Customer Marketing teams, you will transform insights into strategies that strengthen our brands and create value for both shoppers and customers.

Main Responsibilities:
You will

identify growth opportunities

by analyzing shopper behaviors, consumption trends, and market evolution across channels and store formats. You will

develop business recommendations

to support innovation, category expansion, and product launches,



while contributing to sales forecasting and performance reviews.
You will

work closely with Marketing, Sales, and Customer Marketing

teams to define category growth strategies, support assortment and innovation plans, and deliver Category Management projects with key customers. You will also collaborate with cross-functional teams to ensure alignment and successful execution of strategic priorities.

About You:
You bring a

Master’s degree in Economics, Marketing, Business Administration , or a related field, along with some years of

experience

in Marketing, Trade & Shopper Marketing, Customer Management, or Shopper Insights roles, ideally within the FMCG industry.
You bring a strong

understanding of shopper behaviors

and category dynamics, combined with solid analytical skills and experience working with Nielsen, IRI, and consumer research data. Your ability to turn insights into actions helps drive business growth and str

📌 Category & Shopper Marketing Manager Bevande/Gelati (Alba)
🏢 Ferrero International
📍 Alba