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- Previous experience of at least 4-5 years in similar roles, preferably in the automotive sector.

- In-depth knowledge of CRM marketing principles and practices.

- Excellent communication and interpersonal skills, with the ability to effectively manage relationships with clients and internal and external stakeholders.

- Proficiency in data analysis and insights generation to assess the effectiveness of CRM campaigns.

- Demonstrated ability to work in a multinational and multicultural environment, collaborating with global teams and stakeholders.

Key Responsibilities:

1. CRM Campaign Management: Oversee and manage the implementation of CRM marketing campaigns, ensuring they align with the planning and business objectives and local market needs.

2. Collaboration with Headquarters:



Interact with headquarters to ensure alignment of CRM strategies and initiatives globally with local market needs and peculiarities.

3. Responsible for Local Strategy: Provide strategic support to the local client in implementing targeted CRM initiatives, taking into account dynamics and specifics of the local automotive market.

4. Operational Client Interface: Be the primary consultancy and operational point of contact for the local client, managing communications and relationships effectively and proactively.

5. Automotive Industry Experience: have experience in the automotive or lead management-oriented industry, with in-depth knowledge of market dynamics, trends, and best practices in the sector.

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📌 Agile Program Manager (Focus Crm) (Milano)
🏢 Publicis Sapient
📍 Milano