Key Responsibilities:
- 1. Market Development (0-to-1)
- Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies.
- Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc.
- Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.
- Assist dealers in end-user sales conversion (residential & commercial projects), providing technical support and product training.
- Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.
- Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share.
- Monitor market competition (pricing, policies, new products), and propose localized product/pricing/promotion strategies.
- Utilize existing heat pump customer service resources (installer networks,



after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.
- Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers.
- 5. Brand Promotion & Compliance
- Participate in local HVAC exhibitions and industry association events to enhance brand visibility.
- Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements.

Requirements:
- 1、3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries.
- 2、Possess existing heat pump customer service/after-sales resources (installer networks, se

📌 Sales Director (Palermo)
🏢 XINLEI Global
📍 Palermo