At Rains, we are in an exciting phase of growth and development. As we continue to strengthen our international presence, the South Europe (Italy, France, Iberia) market plays a key role in our overall commercial ambition. We are now looking for a hands-on and commercially driven Sales Director to lead and grow our wholesale business across South Europe, based in Milan. This is an office-based position, with 4 days per week in the office.

This role is for an experienced sales profile with a strong wholesale background, who enjoys being close to the business, customers, and market. You will take full commercial ownership of the region, working both strategically and operationally — with your hands firmly in the day-to-day execution.

The Role

As our new Sales Director, you will be responsible for setting the commercial direction for Rains across your markets and ensuring strong, consistent performance. You will lead the overall sales agenda, define priorities, and make sure the organization is focused on the right opportunities at the right time.

You create momentum by setting direction, following up, and ensuring execution across the organization. You bring a clear commercial mindset, work independently, and create structure and alignment in a complex sales setup. You know when to be hands-on and when to step back, and you move the business forward through clear decisions and strong collaboration.

Your overall Responsibility

Lead sales teams

Be the go to sparring partner for Country Managers, Sales Managers and external Distribution partners as they look to grow Rains’ wholesale presence in their territories.



Your ability to manage and lead stakeholders remotely is a crucial part of the Sales Director role. You will also oversee distributors in Greece and Turkey.

Drive commercial performance

Where necessary, lead commercial negotiations with key wholesale partners, identify risks and opportunities, and actively drive performance through strong follow-up, forecasting, and action planning.

Develop new business opportunities

Identify and onboard new wholesale partners, including opportunities for exclusive assortments. Retail experience is a plus, but strong wholesale experience is a must.

Own negotiations and commercial terms

Negotiate agreements, pricing, and marketing spend in close collaboration with E-Com and Marketing, ensuring alignment with overall brand and business goals.

Ensure strong cross-functional execution

Work closely with Logistics, Finance, Operations, Marketing, and Design to secure smooth execution, strong reporting, and clear transparency for management.

Strategic inputs

Direct the overall business strategy in your region, in collaboration with the CSO at HQ. Collaborate with Sales Directors in other regions to execute wider business initiatives. Provide inputs regarding product and pricing to capitalize on opportunities in the region.

The Ideal Profile





You combine commercial thinking with strong analytical skills and attention to detail. You take initiative naturally and enjoy working with both strategy and daily execution. You challenge processes constructively and bring clarity, calmness, and direction to the team.

We imagine you have

- Extensive experience in senior sales roles with full commercial ownership.
- Strong wholesale background is essential; retail experience is a plus.
- Proven ability to negotiate at senior level and relationship-building skills.
- Highly structured and comfortable managing complex, cross-market sales processes.
- Able to translate commercial insights into clear priorities and concrete actions.
- A curious and forward-looking mindset with a strong interest in shaping long-term growth.
- Fluent in written and spoken English.

Occasional travel: to meet key accounts and attend sales appointments should be expected.

Why work with us

Rains is an urban lifestyle brand, built to inspire people to get out there — wherever ‘there’ is. We innovate, design and push for exploration. And we work in the same way: with purpose, agility and a clear sense of direction.

Joining Rains means becoming part of a company that is forward-thinking, curious and bold. We care about what we create, how we work, and the impact we leave behind. As individuals, as a brand and as part of something bigger. Our employees are the hearts and minds behind everything we do, and that is why it is important for us to create a workplace that supports, inspires, and develops.

📌 Sales Director — South EU (Milano)
🏢 Rains
📍 Milano