As our next Brand Activation Project Manager, you will embark on a pivotal mission in strategically planning, coordinating, and executing global and regional brand activation initiatives for Panerai.

This role ensures that all projects align with the brand's luxury positioning, distinctive values, and strict brand guidelines, contributing to enhanced brand visibility, engagement, and desirability through impactful experiences.

Your impact

Project planning & coordination

Lead the development of detailed project plans, timelines, and budgets for brand activation campaigns and events.
Coordinate and manage the end-to-end execution of assigned brand activation projects, from initial brief and conceptualization through to implementation, monitoring, and post-event analysis.
Ensure all project activities adhere to the global brand activation guidelines, luxury standards, and operational processes established.

Stakeholder management & execution

Act as a key point of contact and facilitate communication between internal stakeholders (e.g., Marketing, Communications, Retail, Digital,



Product Development) and external partners (agencies, vendors, suppliers) for specific projects.
Manage brief development, proposal evaluation, negotiation, and performance monitoring ensuring clear roles, responsibilities, and accountability are defined and maintained for all project participants to ensure seamless integration and execution.
Oversee the logistical and operational aspects of events, campaigns, and activations, ensuring meticulous attention to detail and flawless execution.

Performance monitoring & Brand compliance

Monitor project progress, identify potential risks, and collect/analyze data for post-campaign reporting and ROI evaluation.
Ensure strict adherence to Panerai's brand guidelines, visual identity, messaging, and luxury standards across all activation touchpoints and materials.
Review and approve creative assets, communications, and production elements for assig

📌 Brand Activation Project Manager (Milano)
🏢 Panerai
📍 Milano