UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.
We are currently looking for a Digital Marketing Coordinator with 2 to 5 years of prior experience in digital marketing to provide temporary cover for a colleague maternity leave (maximum duration 12 months). The purpose of the role is to support the day-to-day operations of digital marketing channels to drive qualified traffic to our website, drive footfall to stores, overall sales, new customer acquisition and brand awareness. Key channels involve SEO, paid search, paid social, display and affiliates.
This position will report to the Senior Digital Marketing Coordinator and will work closely with brand marketing, PR, organic social, site experience, CRM and omni-channel teams to ensure alignment in the overall business strategy.
RESPONSIBILITIES
- Assist in the creation of a digital marketing plan and develop digital campaigns to target key business opportunities and address areas of need within the business.
- Support day-to-day management of digital marketing performance and brand campaigns across all channels, including briefing, reporting, invoicing, etc. This includes monitoring and analysing the campaign performance using tools like Google Analytics and internal data.
- Produce weekly and monthly reports across business performance, channels and campaigns.
- Work closely with brand marketing and PR teams to ensure alignment in local marketing strategy between e-commerce and stores.
- Work closely with site experience, CRM, omni-channel and other related departments to ensure a smooth customer journey across all touchpoints and channels.
- Collaborate with organic social and internal design teams to support the creation of high-quality content to be used in our digital campaigns.
- Work clo
📌 Digital Marketing Coordinator (Milano)
🏢 Fast Retailing
📍 Milano
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