Location: Milan or Madrid
Experience: 7–10+ years
Industry: Premium Spirits / Luxury Hospitality
About SŌWLS
SŌWLS is a new luxury tequila brand launched in Europe in 2026, currently active across Italy, Spain and France.
We are building a new expression of luxury tequila at the intersection of exceptional liquid, hospitality, design, art, music and culture.
As we enter our next phase of growth, we are looking for a Senior Sales Manager – Southern Europe to help us build and scale our commercial presence across key European markets.
The Role
This is a highly entrepreneurial and hands-on commercial role.
You will be responsible for developing SŌWLS' presence within the right hotels, restaurants, bars, clubs and hospitality groups — from identifying opportunities and opening doors to building long-term relationships and driving sustainable reorders.
You will work directly with the founders and play a key role in shaping our go-to-market strategy.
What You'll Do
Develop and execute the commercial strategy for key Southern European markets
Identify and open strategic on-trade accounts
Build relationships with F&B; Directors, Beverage Managers, GMs, Head Bartenders, buyers and hospitality groups
Develop existing accounts and drive sustainable reorder and volume growth
Identify and manage relevant distribution opportunities
Build partnerships with key hospitality and industry stakeholders
Represent SŌWLS in the market through tastings, events and activations
Develop a clear commercial pipeline and report against defined KPIs
Bring market intelligence and actively contribute to SŌWLS' broader European growth strategy
Who We're Looking For
6 - 10+ years of commercial experience within premium spirits, beverages or luxury hospitality
Strong existing network within the on-trade and hospitality industry
Proven track record of opening and developing premium accounts
Deep understanding of how premium brands are built at market level
Commercially driven, entrepreneurial and hi
📌 Senior Sales Manager – Southern Europe (Milano)
🏢 SŌWLS
📍 Milano