Marketing Manager Italy (m/f/d) Full-time · Italy (Maranello / Milan) · with regular travel to Vienna

As Marketing Manager Italy you are the marketing counterpart for our Italian country team and the bridge between our central marketing organisation and the Italian market.

Brand, content and campaigns are built centrally and your job is to make them land in Italy - across website, social media, PR and local events. You sharpen the message for Italian installers and Italian consumers (homeowners), you decide what genuinely needs a local answer and you feed that insight back into the central work early enough to shape it.

You will not have a large local team behind you. The exchange runs both ways. Alongside your work for Italy you will contribute to global marketing projects and take ownership of individual work packages beyond your own market.

Plan, prepare and run local events together with the Italian country team - installer events, partner days, trade fairs and product demonstrations.

Own the local event calendar, from concept and logistics to on-site execution and follow-up.





Adapt global brand and campaign content for the Italian market - website, social media, PR, sales and installer material.

Own the Italian version of lone.Com, manage translation and transcreation partners and guard the Italian tone of voice.

Localise social media content for the Italian audience together with our Content and Social Media Manager.

Drive local PR activities and build relationships with Italian trade and consumer media.

Support our installer-first go-to-market with local marketing programmes and co-marketing for wholesalers and partners.

Manage the local marketing budget and report on the KPIs that matter for Italy.

Contribute to global marketing projects and take ownership of individual work packages across markets.

3-6 years of experience in marketing, ideally in a broad allrounder role.

~ Proven experience making international campaigns and content work in a l

📌 Sales/marketing manager (Sicilia)
🏢 Lone Energy
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