We are looking for a passionate and detail-oriented E-CRM & Customer Engagement to join our E-CRM & Customer Engagement team at the Global Headquarters in Milan, Italy. You will play a key role in shaping the customer contact strategy, fostering long-term and meaningful relationships with our clients.
As a E-CRM & Customer Engagement, you will play a pivotal role in driving seamless data-driven communication across multiple channels, ensuring and the adoption of best practices to maximize engagement and conversion.
Support the global contact strategy definition and deliver performance improvements ensuring channel effectiveness and conversion optimization
Orchestrate communication channels (email, SMS, push notifications) to drive digital engagement across multiple touchpoints
Manage campaign reporting and analytics to drive improvements with a test, learn & scale-up approach
Ensure a consistent and effective rollout of customer journeys across all channels (email, SMS, push notifications) to provide a seamless customer experience
Activate and test new digital channels to expand communication opportunities and improve customer reach
Lead CRM project requirements definition, translating business needs into functional requirements and collaborating closely with IT and cross-functional teams to ensure successful implementation
Manage technical developments and coordinate with IT/tech teams to ensure smooth integration and platform enhancements
Minimum of 5 years of experience in CRM, digital marketing, or clienteling roles
Strong knowledge of multichannel communication (email, SMS, push notifications) and campaign management tools
Solid analytical skills with the ability to interpret campaign performance data and translate insights into actions
Familiarity with marketing automation platforms, customer journey design, and A/B testing approaches
Strong project management skills with the ability to handle multiple priorities and deadlines
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