About us

BasicNet Group

BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, K-Way®, Sebago®, Briko® and Sabelt®. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.

Superga

Superga is an iconic footwear brand for sports and leisure time that introduced the innovative rubber vulcanisation technology in 1911. Today, Superga shoes are commonly known as the "People's Shoes of Italy" due to their prestige and reputation.

Who we are looking for

We are looking for a Marketing Specialist to join the BasicNet Group in the headquarter offices in Turin.

He/she will be responsible for supporting the development and execution of marketing campaigns, communication materials to support the launch of collections,



overviewing the Italian market.

Knowledge, Skills and Abilities required
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven experience in marketing, preferably in a similar role (2-3 years)
- Strong project management skills with the ability to meet deadlines and manage multiple tasks
- Bilingual in English language
- Graphic skills (Adobe Creative Suite)

Key responsabilities
- Develop and execute localized marketing strategies.
- Plan and manage product launches, ensuring alignment with global strategies while tailoring campaigns to the Italian market.
- Manage relationships with local media, PR agencies, and influencers to secure press coverage, brand partnerships, and product placements.
- Support retail and e-commerce initiatives, developing promotional strategies, in-store activations, and online campaigns to boost sales.
- Manage content creation, includin

📌 Superga - Marketing Specialist (Torino)
🏢 Basicnet
📍 Torino