Mission: Lead the product strategy, vision, and development initiatives. Define and execute product and portfolio strategies, ensuring market alignment and driving product innovation and development from concept to launch.
Summary: Define the business case for launching new products and conduct market tests in collaboration with Product Marketing and Sales. Design and develop products based on customer specifications and/or sales requests. Maintain the company's product portfolio P&L;, understand each product's unit cost and contribution margin, and define strategies to reduce costs and manage the product lifecycle effectively.
Responsibilities:
1. Product & Portfolio Strategy:
o Develop and implement comprehensive product and portfolio strategies and plans.
o Update management and the business on product positioning, release planning, and stakeholder management.
2. Vision & Evangelizing:
o Create a compelling product vision and effectively communicate it to internal and external audiences.
o As a product spokesperson,
represents the product, e.g., at conferences, to customers, the press, and industry analysts if needed.
3. Pricing:
o Develop and execute pricing strategies and tactics.
o Perform cost analysis and set and communicate price levels.
4. Roadmaps:
o Decide on future directions and priorities for the product portfolio.
o Publish and maintain roadmaps for internal and external stakeholders, including new launches and lifecycle management.
5. Innovation:
o Drive the innovation stage by creating and prioritising ideas based on customer insights and market trends.
o Collaborate with internal teams to generate, gather, and collate ideas that deliver maximum value to the business.
6. Product Discovery:
o Gain a deep understanding of customer and buyer personae needs by exploring problem spaces and validating product concepts.
o Use structured approaches like prototyping to define and test ideas.
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