About the Company YIBI Hantang supports international fashion, beauty, fragrance, and lifestyle brands exploring new categories and long-term growth opportunities in China. We help brands evaluate opportunities beyond their core business while protecting their identity and long-term value. About the Role We are seeking a Category Manager based in Milan to support projects across beauty, fragrance, fashion, wellness, and lifestyle categories. The role is suited to professionals who understand category strategy, consumer demand, product portfolios, and how brands expand into adjacent opportunities. Responsibilities Analyze category trends across beauty, fragrance, fashion, wellness, and lifestyle. Evaluate potential category-extension opportunities. Assess consumer demand, competition, positioning, and market potential. Support product portfolio and category strategy discussions. Identify emerging brands and consumer trends in Italy and Europe. Provide insights into product opportunities and market movements.



Support selected brands exploring new categories in China. Qualifications Experience in category management, product strategy, merchandising, consumer insights, or brand management. Experience in beauty, fragrance, fashion, luxury, lifestyle, or premium consumer products is preferred. Strong understanding of consumer trends and category dynamics. Commercial and analytical mindset. Experience working with international brands is an advantage. Required Skills Category Management Category Strategy Beauty Fragrance Lifestyle Brands Consumer Insights Product Strategy Brand Extension Remote, contract-based and project-oriented. Equal Opportunity Statement YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.

📌 Category Manager (Milano)
🏢 Yibi Hantang | China Lifestyle Extension Partner
📍 Milano