pWe're looking for a Digital Manager for advertising company. Main focus on AUTOMOTIVE brand. /ppbr / /ppThe Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities. The role combines client-facing consulting, digital project governance and hands-on oversight of delivery across local and centrally managed platforms. /ppbr / /ppKey responsibilities /pp - Act as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements. /pp - Coordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms. /pp - Manage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up. /pp - Coordinate cross-functional resources including Account, Creative, Copy, AEM, Development, CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders. /pp - Assess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations. /pp - Oversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance. /pp - Use quantitative and qualitative insights to identify experience gaps,



content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives. /pp - Support the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints. /pp - Prepare client-facing audits, presentations, recommendations, status updates and decision documents, proactively managing risks, open points and escalations. /ppbr / /ppTools and platforms /pp - Adobe Experience Manager (AEM), including page and component workflows /pp - Digital Content Management (DCM) tools /pp - Dynamic Yield for personalization and CRO collaboration /pp - GA4, Adobe Analytics and Contentsquare for website and experience analysis /pp - Microsoft 365 and project-management / ticketing tools such as Jira, Confluence or equivalent /ppbr / /ppExperience and qualifications /ppbr / /pp - 5+ years of experience in digital strategy, website management, digital project management or digital consulting, preferably in an agency or complex international environment. /pp - Strong understanding of website strategy, content operations, customer journeys, digital campaigns, CRM integration, CRO, analytics, accessibility and SEO. /pp - Experience coordinating multi-disciplinary teams and managing several concurrent workstreams with changing priorities. /pp - Confidence in client-facing communication, workshop facilitation, presentation and stakeholder management. /pp - Working knowledge of AEM-based ecosystems and data-informed optimization tools. /pp - Fluent written and spoken English; br / automotive, mobility ore-commerce experience is a strong advantage. /p

📌 Digital Manager (Roma)
🏢 Randstad Professional Italia
📍 Roma