Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.
Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.
As our next Strategic Planning Director, you will be the pivotal leader responsible for co-developing cohesive 360-degree marketing and communication strategy and ensuring its flawless execution across departments. Your role will be instrumental in creating and managing a comprehensive strategic plan and calendar, leveraging in-depth market analysis and identifying key business opportunities.
Your mission will be to ensure the orchestration of Brand Communication activities and to serve as a strategic bridge with the Product Marketing and Commercial teams, working collaboratively with the markets to ultimately enhance brand image and drive Maison’s priorities and business growth.
This role reports to the Brand Communication Director and is based in Milan.
Your impact
You will drive the development of the 360 yearly marketing and communication strategic planning
- Support the Brand Communication Director in translating the global Brand strategy into a 360-degree yearly marketing and communication strategic plan, designed to enhance brand image and drive business growth.
- Conduct in-depth market and competitor analysis to identify new opportunities, challenges, and client insights to feed and evolve the marketing strategy.
- Act as right hand of the Brand Communication Director, providing strategic guidance and serving as the main point of contact for product managers, commercial, client
📌 Strategic Planning Director (Monza)
🏢 Richemont
📍 Monza
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