Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.
Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

As our next Brand Activation Project Manager, you will embark on a pivotal mission in strategically planning, coordinating, and executing global and regional brand activation initiatives for Panerai.
This role ensures that all projects align with the brand's luxury positioning, distinctive values, and strict brand guidelines, contributing to enhanced brand visibility, engagement, and desirability through impactful experiences.

Your impact
Project planning & coordination




- Lead the development of detailed project plans, timelines, and budgets for brand activation campaigns and events.
- Coordinate and manage the end-to-end execution of assigned brand activation projects, from initial brief and conceptualization through to implementation, monitoring, and post-event analysis.
- Ensure all project activities adhere to the global brand activation guidelines, luxury standards, and operational processes established.

Stakeholder management & execution
- Act as a key point of contact and facilitate communication between internal stakeholders (e.g., Marketing, Communications, Retail, Digital, Product Development) and external partners (agencies, vendors, suppliers) for specific projects.
- Manage brief development, proposal evaluation, negotiation, and performance monitoring ensuring clear roles, responsibilities, and accountability are defined and maintained for all project participants to ensu

📌 Brand Activation Project Manager (Monza)
🏢 Richemont
📍 Monza