PETE TONG DJ ACADEMY
Senior SEO & AI Search Lead (SEO / GEO / AEO)
Rome, Italy (hybrid) or remote EU with regular presence in Rome · Tempo pieno · Reports to the Head of Growth · Senior individual contributor: you ARE the SEO function
About Pete Tong DJ Academy
Pete Tong DJ Academy (PTDJA) is the career platform for the next generation of DJs and producers. Founded with Pete Tong and Carl Cox and a roster of world class artists, we combine structured education, community and real career opportunities in one subscription, serving members in more than 140 countries. We have just raised to scale, and our mission is to empower one million artists.
The role
We are hiring a senior SEO who wants full ownership of an organic engine, end to end and hands on. Today our growth is paid heavy; your job is to change that. You will own everything organic: technical SEO, the topic and keyword strategy our content team executes, visibility in AI search (being cited by ChatGPT, Perplexity and Google AI Overviews), YouTube search, and the backlinks and growth loops that compound over time.
You work with our content and web teams but you have no SEO team under you: this role is built for an operator who prefers doing to delegating, and whose results show up in the acquisition cost of the whole company.
Your north star
Organic's share of new paying members growing every quarter, and PTDJA cited by AI assistants as the reference for learning to DJ and produce.
What you will own
Technical SEO and site health: architecture, indexation, Core Web Vitals, schema and structured data, working with our web team.
Keyword and topic cluster strategy, briefed to and executed with our in house content team (you set the map, they produce).
AI search visibility (GEO / AEO): making PTDJA the source AI assistants cite for DJ and production questions: entity building, citations, content structured for answer engines.
YouTube search: DJ and production tutorials are a YouTube first category; you optimize
📌 Senior SEO (Roma)
🏢 Pete Tong DJ Academy
📍 Roma
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