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Position: Trade Marketing Partner (Italy)
Position Reports to: Senior Trade & Marketing Manager – Southern Europe
Location: Milan, Italy
Industry: FMCG – Healthcare / Beauty
Experience : 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG.
We Offer : The salary range for the role is 40,000 to 48,000 EUR
Role Purpose
The Trade Marketing Partner is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.
This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.
- Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
- Support and guide distributor sales teams with trade marketing expertise and tools
- Co-develop and implement customer and pharmacy activation plans
- Ensure excellent execution across the pharma/pharmacy channel and key accounts
- Monitor distributor performance and propose corrective actions where needed
Trade Marketing & Activation
- Develop and deploy trade marketing plans adapted to the distributor model
- Lead in-store activations, POS materials, and visibility initiatives
- Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
- Deliver compelling sales support materials and presentations
Promotions & Commercial Excellence
- Design and manage consumer promotions (bundles, contests, special packs)
- Drive promotional pack cre
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