ppKIKO MILANO was founded in **** in Milan and since then has revolutionized how cosmetics are sold globally.
We thrive to offer an incredible variety of products, textures colours, a multi-sensorial experience in innovative technology yet always at an affordable price.
/ph3Your role at KIKO MILANO /h3pWe are looking for a CRM Automation Retention Specialist to join KIKO MILANO's CRM Team, reporting to the Digital Campaign Coordinator.
/ppThe successful candidate will support the design, execution and optimization of CRM automation and retention initiatives, driving customer engagement, loyalty and lifetime value through personalized, data-driven communications.
/ppbIn particular, you will: /b /pulliContribute to the design, implementation, launch, and optimization of automated CRM customer journeys across the entire customer lifecycle.
/liliDevelop and execute trigger-based communications, including Welcome Series, Post-Purchase, Replenishment, Wishlist, Winback, Reactivation, and Loyalty campaigns.
/liliConfigure journey logic, audience segmentation, triggers, entry/exit criteria, frequency capping, and campaign rules.
/liliCollaborate with cross-functional teams to ensure seamless campaign execution, testing, quality assurance, and deployment.
/liliSupport customer retention initiatives aimed at increasing purchase frequency, repeat purchase rate, and Customer Lifetime Value (CLV).
/liliPartner with the Loyalty team to deliver personalized communications and identify opportunities to reduce churn through behavioral segmentation and predictive targeting.
/liliMonitor and analyze the performance of automated journeys and retention campaigns, identifying optimization opportunities through CRM KPIs.
/liliPlan, execute,



and evaluate A/B and multivariate tests on content, subject lines, offers, timing, segmentation, and journey logic.
/liliTranslate campaign performance and customer insights into actionable recommendations to continuously improve CRM effectiveness.
/liliPrepare regular reports and dashboards, presenting performance results, insights, and optimization opportunities to key stakeholders.
/li /ulh3What you will need to succeed /h3ulliGood knowledge of lifecycle marketing and customer retention.
/liliExperience with marketing automation platforms /liliExpertise in segmentation, personalization, and automated customer journeys /liliAnalytical mindset with experience measuring CRM performance and optimizing campaigns through A/B testing.
/liliStrong project management and cross-functional collaboration skills.
/liliBachelor's degree in Marketing, Business, or a related field /lili2+ years of experience in CRM, retention, or marketing automation /liliProven experience managing lifecycle campaigns in retail, beauty, fashion, or e-commerce /liliFluency in English /li /ulh3We would love if you had /h3ulliExcellent communication and collaboration skills.
/liliStrong analytical mindset and attention to detail.
/liliProblem-solving attitude with a proactive approach.
/liliAbility to manage multiple priorities in a fast-paced environment.
/liliTeam player with a continuous improvement mindset.
/li /ulpbSalary Range: /b b€30,000–€40,000 gross annual salary /b, depending on experience, skills, and overall fit for the role.
/ppKIKO is committed to ensuring Equal Opportunities and welcomes applications from candidates belonging to the Protected Categories pursuant to Law *****.
/p /p #J-*****-Ljbffr

📌 Crm Automation & Retention Specialist (Milano)
🏢 KIKO MILANO
📍 Milano