pbr / /ppstrongAbout the Role /strong /ppbr / /ppYIBI Hantang is looking for a strongBrand Manager based in Milan /strong to support international fashion and lifestyle brands exploring category extension and growth opportunities in China.
/ppbr / /ppThis role sits at the intersection of brand identity, product, lifestyle positioning, and market development.
/ppbr / /ppstrongResponsibilities /strong /ppbr / /pulliAssess brand positioning and potential lifestyle-extension opportunities.
/liliSupport projects involving fashion, fragrance, beauty, accessories, and lifestyle categories.
/liliProvide insights into Italy fashion brands, product culture, and consumer trends.




/liliHelp evaluate whether new categories are consistent with a brand's existing identity.
/liliSupport strategic discussions with international brand teams.
/li /ulpbr / /ppstrongProfile /strong /ppbr / /pulliExperience in fashion, brand management, product marketing, or lifestyle brands.
/liliStrong sensitivity to product, design, and brand identity.
/liliExperience with international or premium brands is preferred.
/liliUnderstanding of Italy fashion and design culture is highly valued.
/li /ulpbr / /ppRemote, contract-based and project-oriented.
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📌 Brand Manager (Lazio)
🏢 Yibi Hantang | China Lifestyle Extension Partner
📍 Lazio