Location: Milan or Madrid

Experience: 7–10+ years

Industry: Premium Spirits / Luxury Hospitality

About SŌWLS

SŌWLS is a new luxury tequila brand launched in Europe in 2026, currently active across Italy, Spain and France.

We are building a new expression of luxury tequila at the intersection of exceptional liquid, hospitality, design, art, music and culture.

As we enter our next phase of growth, we are looking for a Senior Sales Manager – Southern Europe to help us build and scale our commercial presence across key European markets.

The Role

This is a highly entrepreneurial and hands-on commercial role.

You will be responsible for developing SŌWLS' presence within the right hotels, restaurants, bars, clubs and hospitality groups — from identifying opportunities and opening doors to building long-term relationships and driving sustainable reorders.

You will work directly with the founders and play a key role in shaping our go-to-market strategy.

What You'll Do

- Develop and execute the commercial strategy for key Southern European markets
- Identify and open strategic on-trade accounts
- Build relationships with F&B; Directors, Beverage Managers, GMs, Head Bartenders, buyers and hospitality groups
- Develop existing accounts and drive sustainable reorder and volume growth
- Identify and manage relevant distribution opportunities




- Build partnerships with key hospitality and industry stakeholders
- Represent SŌWLS in the market through tastings, events and activations
- Develop a clear commercial pipeline and report against defined KPIs
- Bring market intelligence and actively contribute to SŌWLS' broader European growth strategy

Who We're Looking For
- 6 - 10+ years of commercial experience within premium spirits, beverages or luxury hospitality
- Strong existing network within the on-trade and hospitality industry
- Proven track record of opening and developing premium accounts
- Deep understanding of how premium brands are built at market level
- Commercially driven, entrepreneurial and highly hands-on
- Comfortable operating in an early-stage environment
- Fluent English plus Italian and/or Spanish
- Based in Milan or Madrid and willing to travel regularly

Why SŌWLS This is an opportunity to join at an early stage and have a direct impact on how a new luxury spirits brand is built in Europe.

You won't simply execute an established playbook - you'll help create it.

If you know the market, understand the right doors to open, and have a clear vision for how you would build SŌWLS across Southern Europe, we'd love to hear from you.

📌 Senior Sales Manager – Southern Europe (Milano)
🏢 SŌWLS
📍 Milano