Not brand copywriting, not social media management. You write and produce ads that run on Meta and get judged on CPA. If your experience is organic social, brand copy or content marketing, this isn't a fit. ** We spend €800k+ per month on paid social across seven markets, and the plan is to spend considerably more.

Budget isn't the ceiling here. This isn't one product with four angles you'll have burned through by month three. Our itch relief supplement alone runs from paw licking to yeasty ears to dust mite allergies, each with its own buyers, objections and competitors.

Across the full product range and seven markets, there is more to dig into than we can currently get through. DogSuppy is a fast-growing direct-to-consumer brand in pet health, currently active in the Netherlands, Belgium, UK, Poland, Italy, Sweden and Germany. Our main focus is on online channels, but we're also growing in physical retail, now available in 1,000+ stores and counting.

Our mission is to make supporting your dog's daily health simple and enjoyable. We create science-backed products with natural ingredients that tackle root causes and prevent future health issues so your dog can thrive at every stage of life. 400,000+ happy customers across 7 countries Available in 1,000+ pet stores and counting Winner of "Best Product of the year 2024 - 2025" and 2026 - 2027 ⭐️ We're looking for a Italian-native, tempo pieno, in-house, experienced* creative strategist / direct response copywriter. You will write in Italian or English, whichever you're most comfortable with.

You'll be responsible for net-new top-of-funnel videos, end to end.



You'll work closely with our creative team while you’ll have full freedom to test your own ideas. After successfully feeding our funnel, there will be room to produce middle funnel creatives, static ads or write landing pages, thereby truly owning the complete funnel. *Research is scheduled time, not something squeezed in between deliverables.

You decide: which concepts to pursue, format choice, which editor gets which job, and when something goes live. You'll produce the Italian or English version of the video, we'll take care of translating it across our other markets. You have proven experience writing high-performing direct response video scripts, and you can explain why they performed.

You have experience in overseeing the production process end to end, briefing creators, editors and launching the ads. Compliance and claim limits are hard boundaries. Several projects and tests running at once, nothing forgotten and nobody having to chase you.

You double check your own work before you hand it over. You’re fluent in Italian and English.

Experience in the pet supplement industry is a strong plus. We may focus on Project X this week and drop it next week for Project Y, because Y creates more impact. Full time in-house position. A competitive monthly salary, no invoice per deliverable.

Remote position, with an Amsterdam office you're welcome at any time. Send five examples of high-performing video ads you've produced to [email protected] candidates get a paid test case: one top of funnel UGC script from our brief, with creator and editor directions and on-screen text hooks, plus a five to ten minute screen recording going through it and explaining your thought process.

📌 Creative Strategist | Direct Response Copywriter (Torino)
🏢 DogSuppy
📍 Torino