Senior Product Marketing Manager who owns the integrated marketing plan with budgetresponsibility, drive demand generation and market awareness for HCLSoftware'sorchestration-led portfolio, leading cross-functional teams to generate pipeline and accelerateadoption—especially for Automation Orchestration (HWA, UnO)Key Responsibilities: Define and maintain clear, differentiated messaging across Automation (HWA, UnO), DevOps (Loop platform and related offerings), and Mainframe—anchored on orchestration as the enterprise control layer. Automation Orchestration Priority: Lead value propositions and competitive positioning for HCL's Automation Orchestration strategy, positioning UnO and HWA as the foundation for process, hybrid, and agentic orchestration.
Drive comprehensive, multi-channel digital marketing campaigns to build market awareness and generate high-quality leads—supporting both on-prem and SaaS offerings, with measurable pipeline impact. Analyst Recognition & Market Proof: Amplify analyst recognitions, reports, and market validations through campaigns, sales assets,



and partner communications to reinforce credibility and accelerate buyer confidence.
Sales, Partner & Geo Collaboration: Partner closely with Geo marketing and sales teams to design and execute regional lead-generation initiatives, events, webinars, partner campaigns, and account-based motions aligned to local priorities.
Sales & Partner Enablement: Develop compelling enablement assets (core decks, solution briefs, use-case narratives, competitive positioning) that help sales teams and partners convert demand into qualified opportunities.
Customer Value Storytelling: Build and scale customer success stories, references, and ROI narratives that demonstrate how orchestration connects automation, DevOps, and mainframe workloads into tangible business outcomes.
A senior product marketing leader with strong experience in enterprise automation, orchestration software, capable of translating complex techn

📌 Product Manager (Roma)
🏢 HCLSoftware
📍 Roma