Develop and support execution of Maison Valentino’s global Brand Experience initiatives across all markets and key Maison moments
Develop experiential concepts supporting seasonal narratives, product launches, client engagement initiatives and cultural moments
Create experience formats that strengthen emotional connection, client engagement, desirability and belonging
Build seasonal experiential guidelines and activation frameworks for regional markets
Partner with regional marketing teams on creative guidance, ideas and bespoke experiential solutions
Ensure activations follow Maison standards, brand guidelines, approval processes and CMO strategic priorities
Coordinate with the Creative Director’s office and Brand Image teams on seasonal narratives and storytelling
Work cross-functionally with Marketing, PR, Retail, VM, Clienteling, CRM, Brand Image, Partnerships, Digital and Graphics teams
Develop and oversee concepts for fashion shows, product launches, client activations, cultural initiatives, private experiences, dinners, festivities and community-driven events




Research and propose collaborators, agencies, venues, creatives, hospitality partners, production suppliers, cultural partners and experiential formats
Identify opportunities to increase visibility, desirability, client engagement and cultural relevance
Support regions with fresh concepts and activation opportunities throughout the year
Collaborate with Event Planning on timelines, operational planning and budgets
Align partnership initiatives with Brand Experience strategy and activation calendar
Participate in MarComm and regional alignment meetings
Foster cross-department coordination for seamless global execution
Lead, mentor and support the Brand Experience team
Track and evaluate initiative effectiveness through qualitative and quantitative feedback
Collaborate with L’Oréal and Kering Eyewear teams on beauty experiences, launches and image initiatives
Requirements
Significant relevant experience of

📌 Head of Brand Experience – Events (Milano)
🏢 Jobtailor
📍 Milano