Your Role As a Visual Merchandiser you will contribute to meeting and exceeding store business targets by ensuring best-in-class execution of Global and European Visual Merchandising standards, while driving a premium consumer experience and strong brand representation across all store touchpoints. You will act as a key connector between store teams, VM Back Office and Retail Marketing, ensuring flawless execution of seasonal campaigns, commercial priorities and product storytelling. Through strong business understanding, operational excellence and consumer mindset, you will support the continuous elevation of the store experience.

Ensure store execution is aligned with Global/EU VM guidelines, seasonal directives and Brand Retail Standards. Own windows, mannequins, walls, fixtures and activation spaces ensuring premium brand presentation. Support campaign launches, store relayouts, refits and key commercial moments.

Product & Commercial Management Ensure product presentation reflects category priorities, consumer journey and commercial opportunities. Monitor business performance and provide VM recommendations to optimize store layout and product visibility.



Partner with store teams on product availability, replenishment and daily execution.

Train and engage store teams on VM principles, campaign priorities and product storytelling. Ensure constant communication with Store Team, VM Back Office and Retail Marketing, sharing feedback and best practices.

Commercial

Performance VM Coaching Tool Instore standards & campaign implementation Onsight surveys Store Reports Business Performance Analysis Asset Management Passion for adidas brand, consumer experience and visual storytelling. Strong understanding of retail environment, consumer journey and commercial drivers. Strong collaboration skills across store and office teams. Strong planning and organizational skills. Good knowledge of PowerPoint, Excel and reporting tools.

Fluent

English. CCNL Commercio – Level 4 ~ Meal vouchers ~ Variable premio ~ Welfare and corporate benefits program ~️Employee Assistance Program and accident insurance ~ Employee discount ~ Learning and development opportunities

📌 Visual Merchandiser (Full Time) - Fidenza Village (Parma)
🏢 Adidas
📍 Parma