ppWelcome to Haleon.
We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions.
In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.
/ppOur trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories.
What sets us apart is our unique blend of deep human understanding and trusted science.
/ppNow it's time to fully realise the full potential of our business and our people.
We do this through our Win as One strategy.
It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do.
It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
/ph3About the role /h3pThe Expert Marketing function aims to increase both the number of touchpoints (multichannel reach) and frequency of engagement with meaningful Healthcare Professionals (HCPs) across Haleon product categories, leveraging a progressively omnichannel approach.
/ppThe Expert Activation Specialist plays a pivotal role in driving the effectiveness of this ecosystem, ensuring the design and brilliant execution of impactful Expert activation plans across channels.
/ppThis role is responsible for defining and implementing local omnichannel strategies, maximizing HCP engagement and business impact.
/ppA key focus is on performance monitoring and continuous optimization, leveraging data, insights, and advanced analytics to refine activation strategies and improve ROI.
/ppThe role collaborates closely with Categories and Media, Medical, Regulatory functions to ensure consistency, execution excellence, and the evolution toward a fully data-driven operating model.




/ph3Role Responsibilities /h3pLeverage a multi- and omnichannel approach for maximum impact , building new business opportunities by defining and executing strategic initiatives across emerging and existing channels (e.g. WhatsApp, Spotify, YouTube, 1st- and 3rd-party database email), tracking performance KPIs and leveraging Global and European best-practice learnings.
/ppDefine and implement the Italian Expert multichannel strategy , with the Haleon Health Partner (HHP) digital platform at its core, ensuring clear media reach, conversion and engagement plans, as well as robust tracking and optimization of HHP performance KPIs.
/ppCollaborate closely with the Expert Marketing Manager to ensure effective omnichannel implementation and activation of category-level content, maximizing consistency, impact and execution excellence across touchpoints.
/ppPartner with the Medical function to execute the external Key Expert Engagement (KEE) strategy , influencing key professional organizations and opinion leaders to strengthen Haleon's corporate reputation among external stakeholders.
Manage end-to-end KEE engagement (from business opportunity definition to contracting, execution and follow-up) based on business needs, to drive condition awareness and brand relevance.
/ppPrepare and deliver periodic performance reports on omnichannel activities, in close collaboration with the Expert Multichannel Manager.
/ppTranslate data into clear,



actionable insights to inform and strengthen digital strategy development, with particular focus on NCOs.
/ppSupport the evaluation of campaign and Expert initiative effectiveness, partnering with IPSOS, or sellout data providers as NewLine, Circana, and internal CBIA and SFE teams to build multi-level, actionable reporting frameworks.
/ppCollaborate with CBIA and Global Expert teams to ensure correct execution and adoption of MMM/Prometheus and MORE as the "one source of truth", embedding these tools into daily decision-making for Expert activity performance assessment.
/ppSynthesize, present and share insights from analytics and research internally, enabling cross-functional understanding and fostering the evolution toward an increasingly data-driven omnichannel operating model.
/ph3Why you?
/h3h3Basic Qualifications /h3ulliStrong analytical mindset, with the ability to interpret Expert, Marketing and Commercial KPIs.
/liliSolid experience in Expert, Marketing and Digital KPI measurement.
/liliProven ability to use data to assess brand performance, Expert activity ROI and support strategic decision-making.
/liliStrong capability to translate data into concrete actions.
/liliDeep understanding of Expert omnichannel engagement models.
/liliAbility to orchestrate multiple touchpoints (events, digital media, social, training, etc.) in a coherent and effective way.
/liliExperience ensuring alignment between strategy, execution and activation timing.
/liliHigh level of confidence in reporting and analytics tools (Excel, PowerPoint, Power BI).
/liliProven experience in building and managing performance dashboards.
/liliAbility to convert data into actionable insights to continuously optimize strategies.
/liliExcellent cross-functional coll /li /ul /p #J-*****-Ljbffr

📌 Expert Activation Specialist (Milano)
🏢 Gsknch
📍 Milano